Senior Director Florexpo Sales and Operations

Carlsbad, California

Kendal Floral LLC, Florexpo LLC
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SUMMARY

The role of the Senior Director of Florexpo Wholesale Sales is to manage all efforts by the company's entire sales team, strategically planning, budgeting, goal setting, pricing and launching new products or services while ensuring customer satisfaction. They also continually find ways to motivate team members to boost morale and retention. This position is responsible for creating and communicating sales goals and ways to achieve those goals. In addition, they prepare sales reports, build mutually beneficial relationships, and oversee new employee training and continued training for current employees. Represents Florexpo at global internal meetings for wholesale and GHT conventions.


ESSENTIAL FUNCTION OF THE JOB

Sales Director responsibilities include, directly or through sales team members:

  • Developing and executing strategic plans to achieve sales targets and expand our customer base
  • Owning and hitting/exceeding annual sales targets within assigned territory and accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.

Partner with customers to understand their business needs and objectives

Effectively communicate the value proposition through proposals and presentations

Understand category-specific landscapes and trends

Reporting on forces that shift tactical budgets and strategic direction of accounts

Sales Director facility responsibilities include, directly or through corporate support:

Oversee key aspects of Florexpo business operations at dedicated facility

Management of all Florexpo incoming and outgoing inventory, product flow, including projections, forecasting and budgets

Oversees collections of wholesale sales

Ensures truck efficiency in coordination with transportation management

Drives operational efficiency in warehouse operations

Other duties as required


SUPERVISORY RESPONSIBILITIES

Manages multiple direct sales employees. Is responsible for the overall direction, coordination, and evaluation of these units. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


REQUIREMENTS

Seven (7) to ten (10) years of experience in managing a sales organization, with at least three (3) years as the executive level, preferably in the retail industry; ability to analyze sales trends, create sales programs, and develop relationship-sales

Knowledge of the floral industry or other perishable consumer goods product is preferred

Proven sales executive experience, meeting or exceeding targets

Previous experience as a sales executive, sales manager or sales and marketing director

Ability to communicate, present and influence all levels of the organization, including executive and C-level

Proven ability to drive the sales process from plan to close

Proven ability to articulate the distinct aspects of products and services

Proven ability to position products against competitors

Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions

Excellent listening, negotiation and presentation skills

Excellent verbal and written communications skills

BA/BS degree or equivalent

Must be able to travel up to 25% of the time

Bilingual (Spanish) is a plus

We participate in E-Verify


please click the link below to apply.



Date Posted: 02 May 2025
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