Sales Development Representative

Santa Clara, California

Hwy Haul
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Sales Development Representative (SDR) - Hwy Haul Smart TMS

Location: Remote, USA

Employment Type: Full-time

About Hwy Haul:

Founded by former Walmart supply-chain executives, Hwy Haul is a Silicon Valley California-based, VC-backed technology startup transforming transportation management through its AI-powered Smart TMS platform. With proven success serving industry-leading customers across various sectors, Hwy Haul delivers unmatched operational efficiency, visibility, and cost savings for shippers, freight brokers, and carriers nationwide.


We're now hiring motivated Sales Development Representatives to help accelerate growth of our revolutionary Smart TMS platform.

What You'll Do:

As an SDR at Hwy Haul, you'll play a critical role in our growth, responsible for identifying, qualifying, and engaging prospects, and scheduling qualified meetings/demos for our sales executives. Your daily activities will include:


  • Researching, identifying, and prospecting potential customers within targeted industries (Food, Fresh Produce, Retail, Manufacturing, Distribution, etc.).
  • Engaging leads through emails, calls, LinkedIn, and other outreach channels to effectively position Hwy Haul's unique value proposition.
  • Conducting initial discovery conversations to identify customer pain points, business goals, and qualification criteria.
  • Scheduling qualified meetings and product demonstrations with senior sales executives.
  • Collaborating closely with Marketing and Sales teams to execute targeted outreach campaigns.
  • Using CRM (e.g. HubSpot/Pipedrive/Salesforce/Freshsales) consistently to track activities and manage pipeline growth.
What We're Looking For:
  • 3-5 years of successful experience in Sales, Business Development, or similar customer-facing roles. Previous SaaS or Logistics/Transportation industry experience is highly preferred.
  • Strong communication, interpersonal, and active listening skills.
  • Proven ability to prospect, engage, and build relationships with customers across multiple channels (email, phone, LinkedIn, etc.).
  • Highly organized, detail-oriented, self-driven individual comfortable working in a fast-paced startup environment.
  • Familiarity with CRM systems (HubSpot, Pipedrive, Salesforce, FreshSales, etc.) and other outreach tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Outreach.io).
  • Bachelor's degree or equivalent work experience.

Why Hwy Haul?
  • Exciting Growth: Join a VC-backed startup rapidly growing in the $800B+ transportation industry.
  • Career Advancement: Clear path to account executive and beyond based on performance.
  • Competitive Pay & Benefits: Attractive compensation package, including competitive base salary plus uncapped commission potential, health benefits, and generous PTO.
  • Innovative Team: Work closely with passionate and experienced industry leaders and ex-Walmart supply-chain executives.
  • Meaningful Impact: Play a pivotal role in shaping the sales strategy of a market-disrupting product that delivers real-world operational efficiencies and cost savings.

Join the Hwy Haul Team.

If you're driven, resilient, and excited to grow your sales career within an innovative, high-impact Silicon Valley startup, we'd love to connect.


Apply today and help us revolutionize freight transportation, one shipment at a time.


Hwy Haul is proud to be an equal opportunity employer.

Date Posted: 09 May 2025
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