Job Type
Full-time
Description
Summary: The Writing/Social Media Marketing Specialist is a highly creative and ambitious individual with a passion for writing, social media, and storytelling. This role is perfect for someone who thinks outside the box and is driven to develop content that resonates, inspires, and sparks conversation. You will craft innovative content ideas, create engaging social media posts, and build compelling narratives that connect with our audience and elevate our online presence.
Reporting directly to the Marketing & Communications department, with direct engagement from our CEO, you will be at the heart of our social media strategy-shaping bold, attention-grabbing content that leaves a lasting impression. Ideal for a recent graduate with a strong interest in creative writing and social media, this position requires a knack for storytelling and a desire to make a meaningful impact. While healthcare experience is not required, a strong grasp of social media trends and innovative thinking is essential.
Roles and Responsibilities:Creative Content Creation and Storytelling - Write compelling social media posts, captions, and stories that inspire engagement and drive brand awareness.
- Develop bold and imaginative content strategies that align with business objectives.
- Craft attention-grabbing, shareable content (text, images, videos) that tells our story in innovative ways.
- Brainstorm outside-the-box ideas to create memorable social media experiences that resonate with diverse audiences.
- Design and create visual elements (graphics, videos, stories) to complement storytelling and enhance content appeal.
- Collaborate with the marketing team to brainstorm and develop innovative communication ideas.
Social Media Presence and Engagement - Schedule and post social media content.
- Monitor comments and messages across platforms, fostering meaningful interactions and building community.
- Track social media conversations related to the brand and share insights with the marketing team.
- Actively engage with followers to build relationships and grow online communities.
Performance Analysis and Optimization - Track and analyze social media performance metrics, including engagement rates, follower growth, and campaign success.
- Use data to evaluate the impact of creative content and identify opportunities for improvement.
- Report on performance insights and provide strategic recommendations to boost visibility and audience connection.
Requirements
EDUCATION AND EXPERIENCE - Bachelor's degree in English, Communications, Journalism, Marketing, or related field (recent graduates encouraged to apply)
- 0-2 years of experience in social media marketing, communications, or a related field
REQUIRED SKILLS AND QUALIFICATIONS - Excellent writing, editing, and design skills with the ability to craft viral-worthy content that captures attention.
- Creative mindset with a talent for storytelling and innovative thinking.
- Knowledge of social media platforms (LinkedIn, TikTok, Instagram, etc.) and their respective audiences.
- Ability to work in a fast-paced environment and meet deadlines.
- Analytical mindset with the ability to interpret social media metrics and optimize strategies.
- Strong collaboration skills to work with cross-functional teams and contribute to an editorial calendar.
- A portfolio of creative work that showcases your writing, social media content, design work, and/or video content.
- Experience with graphic design and video editing software (Canva, Adobe Creative Suite, etc.) is a plus.
PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is a largely sedentary role; however, some standing, walking, bending, and reaching may be required. Regularly operates in an office or home office setting which involves utilizing a computer, mouse, keyboard, and occasionally operates other standard office equipment, such as printer, copier, phone. Travel may be required by either car or airplane, or a combination of multiple modes of transportation.
Equal Employment Opportunity LucyRx is an equal employment opportunity employer. We welcome applications from qualified candidates of all backgrounds, perspectives, and experiences. Our company is committed to providing a work environment that is free from discrimination and harassment of any kind.
Accommodations for Applicants with Disabilities LucyRx is committed to providing reasonable accommodations for applicants with disabilities. If you require an accommodation to participate in the application or interview process, please contact .
Salary Description
$65,000 - $85,000 DOE