POSITION SUMMARY/RESPONSIBILITIES
As a member of the digital marketing team, the Web Specialist is responsible for the usability and maintenance of our websites by overseeing day-to-day web operations, ensuring all content is up-to-date, accurate, and visually appealing. Serves as the primary point of contact for urgent website updates ensuring timely completion. The primary responsibilities will include executing website updates in a timely manner, troubleshoot site related issues, monitor website analytics to provide data-driven recommendations, and conduct quality assurance reviews
EDUCATION/EXPERIENCE
Bachelor's degree in marketing, communications, information technology, data processing or related field required. Thorough understanding of website management, CSS, templates, browsers and navigational concepts preferred. Experience with keyword and topic research is required. Must have experience with SEO industry platforms, such as Siteimprove, Conductor, SEMrush or similar platforms. Able to complete competitive analysis of other companies within the industry. Experience with Adobe Photoshop, Adobe Illustrator or similar graphics development tools is preferred.