Web Manager

Job Title: Web Manager

Location: New York (must be willing to work out of our NY studio 2-3 days out of the week)

Reports to: President

Annual Salary Range: $85,000.00-$95,000.00 (based on experience and credentials)

Tracy Anderson is a specialized genre of fitness that is practiced and celebrated worldwide. It's a dynamic, holistic approach to movement designed for total-body balance and built to evolve with clients throughout their lives.

At our members-only studios (New York City, Los Angeles, the Hamptons, London, and Madrid), we offer clients new weekly classes featuring the latest Tracy Anderson choreography, prescribed custom training regimens, one-on-one training, and other bespoke options. Each studio hosts a dedicated training team with deep knowledge of Tracy's original language of movement, based on more than two decades of scientific research and proven results.

What sets Tracy Anderson apart is both the quality and quantity of original choreography and content. Creating new sequences every week for over 20 years, Tracy has curated the largest bank of creative fitness content on record-and continues to provide clients with curriculums that evolve with them. She has released several workout tools and systems, including the patented Iso-Kinetic Band System, The Hybrid Body Reformer, and The Super G Floor. She also launched the Online Studio: the all-in-one virtual platform for clients around the world to experience the Tracy Anderson Method. With members in over 50 countries, the Online Studio releases new classes for 3 fitness levels every single week-so virtual members can train in lockstep with our in-person clients-in addition to TA LIVE: real-time classes streamed live from our studios across the globe for members to join. The Online Studio also hosts elective content, chef-curated menus, the latest issues of Tracy Anderson Magazine, and so much more.

In recent years, she has revolutionized the fitness industry with several innovations starting with MYMODE: a never-before-seen apparatus that expands and mutates into diverse forms. MYMODE thousands of movement algorithms with a first-of-its-kind approach to sustainability in the workout space. As a complement to the higher intensity workouts, Tracy developed HeartStone: a moving meditation program that fuses grounding, slow movement, and sound healing for a deeply tranquil practice. Most recently, she released the Growth Rings Collection: a brand new take on strength-training that reimagines the practice of lifting weights in ways that nurture and support the body through every stage in life.

Job Overview:

You will be responsible for maintaining and enhancing the company's website, ensuring optimal performance, and improving the user experience. You will manage the integration of new features, content updates, and troubleshooting issues across our digital assets. This role involves close collaboration with marketing, IT, and design teams to execute our web strategy and ensure that our website aligns with brand objectives.

Responsibilities:

• Oversee the daily management of the company's website and digital properties, ensuring they are up-to-date, secure, and performing optimally.

• Manage website content, including adding, editing, and optimizing text, images, and multimedia assets.

• Collaborate with marketing, design, and development teams to implement and update website features and functionalities.

• Ensure website content is SEO-optimized and aligned with content strategies to increase visibility and drive traffic.

• Monitor website performance, using analytics tools (e.g., Google Analytics) to track key performance indicators (KPIs) such as page load speed, user behavior, and conversion rates.

• Troubleshoot and resolve issues related to website functionality, performance, and user experience.

• Ensure cross-platform and cross-browser compatibility, providing a seamless experience on desktop, mobile, and tablet.

• Regularly audit the website for broken links, outdated content, and technical issues.

• Lead website updates, ensuring compliance with security and accessibility standards.

• Coordinate with third-party vendors for technical support and system integrations when needed.

• Stay up-to-date on web development trends, best practices, and emerging technologies.

To succeed in this role, you will need:

• Bachelor's degree in Web Development, Computer Science, Digital Media, or a related field.

• Proven experience as a Web Manager, Web Developer, or in a similar role.

• Knowledge in E-Commerce, Streaming platforms

• Strong technical proficiency in web technologies such as HTML, CSS, JavaScript, and content management systems (e.g., WordPress, Drupal, Joomla).

• Experience with website analytics tools (e.g., Google Analytics, Google Search Console) and SEO best practices.

• Strong problem-solving skills with the ability to troubleshoot and resolve web-related issues efficiently.

• Knowledge of web security and compliance standards (e.g., GDPR, WCAG).

• Excellent project management and organizational skills, with the ability to handle multiple projects and deadlines.

• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

• Basic understanding of graphic design principles and tools (e.g., Adobe Creative Suite) is a plus.

EEO Statement

Tracy Anderson (TA) is an equal-opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TA are based on business needs, job requirements and individual qualifications, without regard to race, color, creed, religion or belief, gender, age, sexual orientation, national origin, disability, veteran status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. TA will not tolerate discrimination or harassment based on any of these characteristics.