Web Landscape Strategist - Pharma
Remote
This is a remote US-based role, working Eastern time zone.
Philadelphia, PA, US
Permanent Pharmaceutical / Bio-tech
A few notes about this role:
- mid-sr level a doer, so not too high-level
- MUST have a good amount of pharma in marketing/research
- web trends/web landscape best practices (not social or digital advertising)
- competitive research/intelligence - 2ndary research of other pharma cos and industries that may apply
- some data analysis Google Analytics to present data to back up the research
- presentation/reporting skills
- client prefers less agency experience and more in-house (or a mix)
- Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) Specific in-house pharma experience as opposed to agency Experience with data sets, especially competitive intelligence and/or external trends Understanding of web analytics, Google Analytics Independent worker and strong collaborator
- -Experience with competitive analysis tools Excellent communicator
Specific responsibilities include: - Competitive web landscape insights gathering and analysis - secondary research
- Gathering, cataloging and analyzing global and country web-related market research
- Regulatory insights gathering, including cataloging of country-level restrictions for web
- Gathering output from CX work as input into commercial web strategy
- Proposal for gathering additional HCP and HCC/patient insights for web
- Additional support for web team, as needed