Job Description:
Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY and Raleigh, NC, is seeking candidates for a Web & Data Integration Specialist who can bring both technical development skills and data integration expertise to help us build, maintain, and improve digital experiences and data processes for a variety of clients. You'll work closely with creative, account service, digital services, analytics teams, and other developers to turn concepts into functional, responsive, and data-driven solutions.
Responsibilities:
- Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify).
- Build, optimize, and manage email and marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.
- Integrate data across platforms including paid media channels (e.g., Google Ads, Meta), websites, CRMs, and lead gen tools.
- Manage, monitor, and troubleshoot data pipelines to ensure accuracy, completeness, and efficiency.
- Implement tracking scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) to enhance digital tracking and analytics.
- Automate reporting processes using Python and/or SQL, where applicable.
- Lead integration and data syncing with platforms like Salesforce Marketing Cloud, Power BI, and Looker Studio.
- Translate design mockups and wireframes into responsive, accessible, and Performant front-end code.
- Debug, troubleshoot, and resolve website or data integration issues.
- Maintain strong data governance, documentation, and validation practices.
- Ensure all digital assets and data flows are secure, SEO-friendly, and compliant with best practices (including ADA and data privacy regulations).
- Collaborate with cross-functional teams - analytics, media, strategy, and account service - to understand project needs and deliver relevant solutions.
Qualifications:
- 3-5 years of experience in web development and/or data integration.
- Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React).
- Experience with CMS platforms such as WordPress, AEM, or Drupal.
- Experience with data manipulation and automation using Python or R.
- Familiarity with Salesforce Marketing Cloud, HubSpot, or other marketing automation platforms.
- Strong understanding of APIs, webhooks, and marketing data platforms.
- Experience working with web analytics tools (e.g., Google Analytics, Tag Manager).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Experience/Skills:
- Salesforce Marketing Cloud certification is a plus.
- Experience with headless CMS or JAM stack frameworks (e.g., Content Stack, Gatsby).
- Experience with data integration tools like Five Tran, Zapier, or Segment.
- Knowledge of marketing attribution models and campaign performance metrics.
- Understanding data privacy best practices (GDPR, CCPA).
Compensation: $55,000 - $65,000
We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume to Jay Irving, AVP of Human Resources at . Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender.