WEB Content Strategist

Posting Details

Position Information

Job Title
WEB CONTENT STRATEGIST

Position Status
Full Time

Classification Title
Professional-12 m

Work Location
Main Campus-3600 N. Garfield, Midland, TX

Job Summary

Midland College is seeking a Web Content Strategist with expertise in marketing, SEO, AI-driven web content, and digital strategy to enhance the student journey and marketing funnel. This role will focus on optimizing the college's web presence to attract, engage, and convert prospective students while improving retention through seamless user experiences. The ideal candidate will have a technical background, an understanding of digital marketing, and the ability to leverage AI and data-driven insights to enhance web content and conversion rates.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Web Design, Digital Media, or a related field
• 2+ years of experience in web development with a focus on SEO, search, and marketing strategy
• Strong analytical and problem-solving abilities
• Ability to work collaboratively across departments
• Excellent written and verbal communication skills and project management skills

Preferred Qualifications

• Higher Education Experience - Understanding of the unique web needs of colleges, including recruitment, student services, and academic program pages
• Certifications in Web Content Strategy, Digital Marketing, SEO, UX Design, or Google Analytics

Essential Functions

Web Development & Optimization:

• Design, develop, and maintain the college's website for optimal user experience and performance
• Ensure the website is mobile-friendly, secure, and accessible to all users
• Implement A/B testing and conversion rate optimization strategies to improve engagement

Student Journey & Marketing Funnel Management:

• Map and optimize the digital student journey, from awareness to enrollment
• Develop web experiences that guide prospective students through the marketing funnel
• Create landing pages, forms, and calls-to-action designed to drive inquiries and applications
• Integrate website with CRM and marketing automation platforms to track student interactions

SEO & Search Strategy:

• Implement SEO best practices to enhance organic search visibility
• Conduct keyword research and optimize web pages for search intent and user engagement
• Monitor analytics and adjust strategies based on performance data

AI & Content Strategy:

• Leverage AI-driven tools to enhance content personalization and automation when appropriate
• Integrate AI-powered chatbots to assist prospective students and improve user engagement
• Stay updated on AI trends in web content and digital marketing
• Write and develop content for digital marketing campaigns

Collaboration & Digital Marketing Support:

• Work closely with marketing, communications, and IT teams to align web strategy with institutional goals
• Support digital advertising campaigns with optimized landing pages and tracking mechanisms
• Utilize data insights to refine messaging and improve lead nurturing strategies

• Other duties as assigned

Physical Demands

• Must be able to remain in a stationary position 50% of the time
• Must be able to sit or stand for long periods of time
• Occasionally moves boxes or paperwork weighing up to 25 pounds
• The person in this position needs to move to other locations on campus occasionally
• Repetitive use of a keyboard at a workstation
• Use of manual dexterity
• The person in this position frequently communicates with others; must be able to exchange accurate information
• The ability to see details of objects that are at a close range and see differences between colors, shades, and brightness
• Office environment

Security Sensitivity

All Midland College positions are security-sensitive and subject to Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information. An employment offer is contingent on completion of a satisfactory criminal background investigation.

Min Salary

Max Salary

Pay Statement
Salary is commensurate with educational qualifications and experience.

Posting Detail Information

Posting Number
P01346S2016

Open Date
03/26/2025

Position Available
Immediately

Special Instructions to Applicants

All documents must be electronically submitted through the Midland College Online Employment Services website to be considered. Incomplete or improperly submitted applications may be excluded from consideration. Documents that must be submitted online: Completed online application, resume, and transcripts (if applicable.) Unofficial transcripts will be accepted with the application. NOTE: Official transcripts sent directly from the institution(s) attended to Midland College Human Resources are required within 30 days of hire (if applicable). If a specified closing date is not listed on the posting, there is a required minimum posting period of five business days.

EEO Statement

In its efforts to promote nondiscrimination and as required by law, Midland College does not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, military status, genetic information, or on any other basis prohibited by law. Additionally, the College does not discriminate against an employee or applicant who acts to oppose such discrimination or participates in the investigation of a complaint related to a discriminatory employment practice. Employment decisions will be made on the basis of each applicant's job qualifications, experience, and abilities.