Web Analytics Specialist

Raleigh, North Carolina

ROI Revolution
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Are you looking for an exciting new opportunity in the field of web analytics implementation and testing? Do you enjoy solving technical problems, analyzing data, identifying patterns, and providing excellent customer service?

We are looking for an intellectually curious, self-motivated individual who enjoys working with people as much as solving complex technical problems. If this describes you, we would love to hear from you.

How will you make a difference?

As a Web Analytics Specialist, you will work directly with clients to implement custom web analytics tracking solutions to support our agency's online advertising services. As part of the Web Analytics Specialist team, you will use Google Analytics, Google Tag Manager, Google BigQuery, SQL, web browser development tools, Looker Studio, and related technologies to solve challenging tracking and reporting problems for our clients and internal teams. You will regularly test and deploy tracking scripts and troubleshoot problems with data accuracy and trends. In addition, you will have the opportunity to work with in-house tools that boost the power and efficiency of data analysis and reporting.

Intellectual curiosity, attention to detail, and a self-motivated, proactive mindset are the necessary tools for success. In addition, you should have a passion for data, an interest in writing basic custom code solutions, and a customer service mindset to help clients achieve their data collection and reporting goals. We will provide all the training you need to become an expert in all in-house and third-party technologies.

What will you do?
  • Develop expert-level knowledge of the tracking and reporting capabilities of data collection tools such as Google Analytics, digital advertising platforms, ecommerce platforms, and other related technologies.
  • Communicate data problems and solutions to clients in terms that are easy to understand and relevant to their business needs.
  • Answer tracking-related tickets from clients and internal teams, ensuring timely responses and effectively managing multiple deadlines.
  • Design web analytics solutions by understanding a client's data collection goals, gathering requirements, defining project scope, and providing technical guidance.
  • Directly implement and test tracking solutions using Google Tag Manager, JavaScript, and browser development tools.
  • Create, maintain, troubleshoot, and improve tracking installations.
  • Assist with advanced data joining and query building in Google BigQuery using SQL to support Looker Studio reporting and in-house data enhancement technologies (training provided).
  • Ideate and design strategically insightful reports within Looker Studio.
  • Work collaboratively within a small team environment to optimize idea and knowledge sharing.
  • Develop related training materials and process documentation.
  • Perform other duties as assigned by the Web Analytics Team Lead.
Requirements:

Minimum qualifications are listed below; however, stronger skillsets and experience are welcome and rewarded at ROI.
  • Bachelor's degree or related experience in a quantitative or technical field (e.g., Data Science, Data Analytics, Computer Science, Math, Statistics, Engineering, or related field)
  • Basic familiarity with some web development or programming languages and debugging tools (ex. JavaScript, SQL, HTML/CSS, TypeScript, JSON, and/or Chrome DevTools)
Essential Qualifications:
  • Demonstrated problem solving and critical thinking skills
  • Ability to effectively communicate with clients and colleagues at all levels
  • Ability to thrive in a fast-paced environment and remain resilient with changing workloads/deadlines
  • A demonstrated capacity and willingness to learn
  • Highly motivated individual with a proven ability to deliver results
  • Embodies ROI's core values and is willing to contribute to a collaborative team environment.
This description is intended to describe the general nature and level of work of the job, not an exhaustive list

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

If you thrive in a fast-paced, collaborative environment, you'll love working with us.

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members' desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you're not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here.

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:
  • Work-life integration supported by a hybrid work environment and core office hours.
  • Thoughtfully designed workspace for collaboration, deep work, and downtime.
  • 20 days of PTO with incremental increases as your ROI career progresses.
  • 10 paid holidays.
  • Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
  • Paid disability and life insurance.
  • Monthly education bonus.
  • Training and mentorship programs designed for personal and professional growth.
  • Team lunches twice per quarter.
  • Quarterly team builders.
  • Fully stocked kitchen and catered weekly lunch.
  • Eco-friendly office with onsite gym and game room.

For more details visit our Careers page or ask your Talent Acquisition Specialist.

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
Date Posted: 13 April 2025
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