VP, YouTube Strategy

VP, YouTube Strategy

About the Company

Marketing & sales service that helps musicians & record labels digitally distribute their content

Industry
Entertainment

Type
Privately Held, Private Equity-backed

Founded
1997

Employees
201-500

Categories

• Video
• Music
• Technology
• Direct Marketing
• Digital Rights Management
• Entertainment & Recreation
• Consumer Electronics
• Consumer Goods
• Manufacturing
• Media & Internet
• Music & Music Related Services
• Telecommunication Equipment
• Art
• Digital Entertainment

Specialties

• marketing
• distribution
• music
• video
• licensing
• creative services
• global
• sales analytics
• technology
• mobile
• app
• and tech

Business Classifications

• SAAS
• B2B

About the Role

The Company is in search of a Vice President of YouTube Strategy to lead the enhancement of its YouTube offerings. The successful candidate will be a strategic and experienced leader, responsible for driving platform growth, content creation, and monetization. This senior role involves overseeing a significant P&L, working closely with high-profile clients, and developing innovative strategies to maximize engagement and profitability. The VP will act as the primary business lead for the YouTube account, centralizing communication, and ensuring a unified approach to all initiatives. They will also be tasked with scaling and optimizing YouTube channel operations, providing feedback on new strategies, and leading a team of YouTube Audit Specialists. Applicants must have a minimum of 12 years' experience in the digital music or entertainment industry, with a focus on YouTube or video platforms, and at least 3 years in a senior leadership role. The role requires a deep understanding of YouTube's algorithm, content best practices, and monetization opportunities, particularly within the music vertical. Proficiency in data analytics and experience in rights management, channel optimization, and revenue generation are essential. The ideal candidate will have exceptional communication skills, strong leadership and management abilities, and the capacity to work across multifunctional teams. A strategic mindset, the ability to lead complex initiatives, and a proven track record of managing P&Ls are also key requirements.

Hiring Manager Title
SVP, Content

Travel Percent
Less than 10%

Functions

• Business Development
• Strategy