VP, Product Marketing

We are looking for a talented Product Marketing Leader with strong storytelling, go-to-market, and leadership skills. You will have the ability to work closely with Product, Demand Gen, and Sales team to build an integrated marketing strategy that will build personalized, guided customer experiences. In this role, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy, driving better engagement with prospects, users, and buyers, and garnering market insights to inform product strategy and sales execution.

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Key performance indicators will include improving growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates, and expansion plays. This role requires building strong cross-functional partnerships with teams including product, sales, solutions engineering, community, and the rest of marketing to create long-term value for our customers and business.
This role also requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS data analytics company, and experience in driving business transformation. You'll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, this Spotter will develop and drive key initiatives and cross-functional programs required to increase revenue. The role is based in the Mountain View, CA office

WHAT YOU'LL DO:

1. Develop the messaging framework to support the current and future multi-product vision
2. Create a highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership in the AI-powered analytics space across all products and sales segments
3. Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value
4. Create a feedback loop between product/marketing/sales to translate market feedback and the voice of the customer
5. Develop playbooks and assets and work collaboratively with sales enablement to increase sales productivity and reinforce learnings
6. Drive competitive differentiation through sales enablement assets
7. Empower the team - clearly articulate success metrics and provide resources and strategies to execute against those goals

WHAT YOU BRING:

1. 15+ years of experience in product marketing or related field, 7+ years leading and developing teams
2. Proven success leading product marketing in a fast-moving multi-product SaaS company
3. Must have prior experience in the data analytics industry
4. Demonstrated ability to influence and drive organizational change and successful introduction of scalable product marketing processes and frameworks
5. Experience ideating and working on innovative, impactful go-to-market tactics
6. Are experienced storytellers able to develop a memorable narrative for any product, and for different personas, and can coach others to do the same
7. Experience managing multiple product lines across different personas and geographic theaters within multi-sales segments
8. Excel at leading across teams, harnessing different motivations to achieve a shared goal
9. Desire and passion to get "hands-on" with the products
10. Will become captivated by our market and customer base and motivated by their success

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives-this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you're excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that's right for you.

ThoughtSpot for All

Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can't solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We're committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

About Us

The world's most innovative companies use AI-Powered Analytics from ThoughtSpot to empower every person in their organization, from C-suite executive to frontline employee, with the ability to ask and answer data questions, create and interact with data-driven insights, and use these insights to make informed decisions and take action. ThoughtSpot is simple enough for any business person to use, yet built to handle even the largest, most complex data, wherever it may reside. That's why customers like T-Mobile, BT, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Nasdaq, OpenTable, Huel, and Nationwide Building Society have turned to ThoughtSpot to transform their data driven decision-making cultures.

Spotters are a curious and data-driven bunch. We believe the world would be a better place if everyone had access to facts, and we enjoy building products and solving problems that make it easier for people to ask and answer questions with data.