VP of Performance Marketing

VP of Performance Marketing

About the Company

Top-tier travel & hospitality company

Industry
Leisure, Travel & Tourism

Type
Privately Held

About the Role

The Company is in search of a Vice President of Performance and Growth Marketing to spearhead the evolution of its digital marketing strategies. This hands-on leadership role demands a modern, data-driven individual with a strong foundation in marketing science, experimentation, and measurement. The successful candidate will be responsible for leading the performance marketing strategy across customer acquisition, retention, and lifecycle marketing, with a focus on expanding the media mix to include emerging and high-impact channels. Key responsibilities include developing and executing performance marketing strategies, designing rapid experimentation roadmaps, and leading the execution of customer data platform initiatives. The role also involves overseeing email and lifecycle marketing, managing digital media agencies, and building a high-performing internal performance marketing team. Applicants for the VP of Performance and Growth Marketing position at the company should have a minimum of 10 years' experience in performance marketing, with a proven track record in paid digital acquisition and lifecycle marketing. The ideal candidate will have deep knowledge of media platforms and emerging digital formats, as well as experience with CDPs, audience segmentation, and lifecycle marketing automation. A background in a high-growth startup environment is essential, as is the ability to manage both agencies and internal teams to achieve KPIs. The role requires an individual with exceptional analytical skills, a strong communicator, and the ability to influence cross-functional partners. Experience in the luxury travel or hospitality industry, particularly in the vacation rental sector, is preferred.

Travel Percent
Less than 10%

Functions

• Marketing