VP of Marketing

For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health and fitness. With 200 health clubs open or in development, Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States. With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world class training, live in-club support, an in-house marketing agency, accounting services, a call center, and more, to deliver a turnkey club.

If you want to know about the requirements for this role, read on for all the relevant information.

SUMMARY

A hand's on strategic position in a fun, rapid growth fitness franchise organization. This person will work collaboratively with the Executive Team while providing inspirational leadership to the broader marketing organization. They will be directly responsible for all marketing functions, brand, communications, public relations as well as have a towering strength in digital marketing that will drive overall success in all areas of B2C and B2B. They will also oversee our in-house media agency which directly supports our franchisees and their clubs.

This person will develop and implement all marketing and brand tactics/strategies in an organization 100% dedicated to helping our franchisees drive revenue and profitability. The position is responsible for meeting/exceeding sales goals while adhering to budgetary guidelines. They are fully engaged with strategic customers, accounts and maintain relationships with key vendors and suppliers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Provide leadership for the day-to-day marketing and sales team, while maintaining focus and drive results against the company's strategic goals
• Provide leadership, direction, coaching, inspiration and mentorship to marketing team and broader corporate team
• Craft strategies and tactics that complement the CEO/Company's vision all while seeing execution through to completion/results
• Research, develop and implement strategic plans that identify marketing opportunities, direct marketing, and new project development
• Supervise the planning and development of all companywide marketing and communication assets and collateral
• Responsible for all corporate communications, both internal and external
• Provide leadership and supervision over the company's Ad Fund, as well as the Franchisee Ad Fund Committee
• Public Relations - lead and work directly with external PR Firm, supervise all efforts for the brand, as well as community outreach
• Participates directly in professional and industry organizations, in sales activities with key accounts, and in trade shows for B2C and B2B
• Directly manage, partner and maintain all relevant vendor relationships
• Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs

SUPERVISORY RESPONSIBILITIES:

• Build and lead a high performing, world class marketing team
• Responsibilities include training and development of employees; planning, assigning, and directing work; support and follow up through execution; appraising performance
• Coordinates on-going training for marketing team, inclusive of product knowledge, selling and collaborative negotiation skills.
• Ensures consistent use and execution of CRM tools to ensure continuous improvement that drives strong results

TRAVEL REQUIREMENTS:

• Varies based on need, but estimate not greater than 20% plus conventions and conferences

JOB QUALIFICATIONS AND PREFERRED EXPERIENCE:

• Job is based in West Palm Beach; this is

  not

  a remote position
• Franchise experience is a must
• 7+ years' experience with a proven track record of strong results in a Franchise Organization, B2C/B2B
• Technical expertise in web, digital and app design and development
• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
• Ability to build and motivate high performing teams, seen as positive, inspiring leader and partner to peers
• Bachelor's Degree required, Masters preferred or relevant experience

Compensation and Benefits:

• Compensation is commensurate with experience
• 401(k) with company contribution
• Health Insurance (Medical, Dental and Vision)

Retro Fitness is an organization that prides itself on promoting exercise, health, fitness and fun, as such the ideal candidate would be someone that embraces and role models similar approach to life, bringing this passion and positivity to the workplace.