ALEXIS LAUREN is an ultra-luxe beauty collective in the heart of Miami, FL. We marry injectables with high-end, custom facials and eliminate the paradox of choice.
The ideal candidate is always ten steps ahead. You think of new strategies and trends in your sleep. You are on top of new ideas and can work independently. You are familiar with growth marketing strategy, digital strategy and performance marketing. You track data and revenue with GROWTH.
Responsibilities
- Measure marketing effectiveness and KPIs to drive continuous improvement in strategy and output. Must be able to analyze and develop plan for continued growth
- Lead website optimization and SEO
- Run ads and track leads
- Manage content calendar and scheduling. Develop the strategy with content creator for best metrics
- Manage email marketing campaigns, email copy and collaborate with designer on what is successful. Report on the metrics
- Create engaging and successful SMS marketing. Drive new clients in and repeat clients
- Identify how to capture and engage leads across digital marketing
- Research trends to create engaging campaigns
- Form partnerships and track success
- Manage all projects across digital platforms and identify the spend, content creation, reporting and success.
- Identify what flows need to be created, what flows are successful and what flows need edits
- Maintain and work with vendors
- Manage influencer strategy
- Daily community engagement
- Coordinate events and all photoshoots
- Graphic Design experience required
Qualifications
- Bachelor's degree or equivalent experience in Marketing
- 3+ years' in digital marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills