We're seeking a strategic and visionary leader to oversee a U.S.-based Shopper Marketing team. This role is responsible for shaping and executing shopper marketing strategies across the Convenience Retail, Large Store, and Emerging Channels. As the key liaison between Brand Marketing, Digital, Channel Leadership, and other cross-functional partners, you'll drive integrated shopper strategies that influence the full path to purchase.
Key Responsibilities:
- Lead and evolve the U.S. Shopper Marketing strategy across all account businesses.
- Manage and develop a high-performing team of 4 Shopper Marketing Directors and multiple Shopper Marketing Managers.
- Set the long-term vision for the team and ensure strategic alignment across customer and channel plans.
- Foster talent development through coaching, succession planning, and career pathing.
- Leverage shopper insights, category data, and retail-specific analytics to build compelling, multi-channel marketing strategies across Convenience, Mass/Club, Drug/Value, eCommerce, and Grocery.
- Guide the team in delivering 360 shopper programs that align with brand goals and convert across the path to purchase.
- Partner with Sales and Channel leadership to uncover customer-specific opportunities that drive conversion and revenue growth.
- Represent brand, customer, and internal marketing priorities in high-stakes meetings and cross-functional collaborations.
- Infuse industry trends and emerging best practices into marketing strategy development.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- 10+ years of progressive experience in Shopper Marketing, Brand Management, Customer Marketing, or Digital within the CPG or beverage industry.
- Proven success leading large teams and managing cross-functional initiatives.
- Deep knowledge of syndicated data, shopper insights, and promotional analysis.
- Strong command of Microsoft Office tools (Excel, PowerPoint, SharePoint) and Power BI.
- Exceptional communication, negotiation, and stakeholder management skills.
Additional Information:
- This is a U.S.-based remote position.
- Travel may be required.
- Compensation includes competitive base salary, bonus eligibility, and benefits.
Base Salary Range: $161,700 - $215,600 + Bonus