Vice President of Operations and Revenue

Emory Oak Partners

Vice President of Operations and Revenue - Landscape Vertical

Location: Austin, Texas

Reports To: Chief Operating Officer (COO)

Summary:

Emory Oak Partners is an entrepreneurially-minded, operationally-focused, technology-driven private equity firm focused on outsized risk-adjusted returns by reimagining service companies. We are seeking an experienced and talented Vice President of Operations and Revenue to lead a new landscape company, which will join our family of service companies. This individual will report directly to the Chief Operating Officer.

The Vice President, Operations & Revenue will lead our strategic operations and drive revenue growth. This encompasses all aspects of service delivery for Landscape Maintenance, Irrigation Maintenance, and Landscape Construction/Installation, as well as the development and implementation of comprehensive sales, marketing, and customer success strategies. The ideal candidate will possess a strong understanding of field operations, logistics, resource allocation, training, and customer retention within the landscaping or related service industries, combined with a focus on market share expansion and revenue maximization. They will be adept at utilizing data to drive operational improvements, enhance service quality, maximize customer satisfaction, and achieve revenue targets. This leader will ensure seamless collaboration across departments to align operational activities with revenue goals and technology strategies.

Reporting directly to the COO, the VP of Operations & Revenue will be responsible for overseeing the day-to-day operations of all service lines, managing the operational teams, driving revenue growth, and ensuring that all customer interactions and project executions are delivered with the highest level of quality and consistency.

What You'll Do:

I. Operations:
•   Operational Leadership and Management:
•   Oversee and manage all day-to-day operational activities related to Landscape Maintenance, Irrigation Maintenance, and Landscape Construction/Installation, ensuring efficiency, productivity, and cost-effectiveness.
•   Develop and implement operational strategies and procedures to optimize service delivery.
•   Ensure all operations are conducted in compliance with safety regulations and company policies.
•   Manage and mentor operational staff, including Market Leaders, Production Managers, Area Managers, Field Supervisors, Crew Leaders, Technicians, and other operational roles.
•   Foster a positive and productive work environment focused on teamwork and accountability.
•   Service Delivery and Execution:
•   Ensure timely and accurate delivery of landscaping services according to customer schedules and requirements.
•   Oversee the efficient scheduling and dispatching of crews and resources to meet service demands generated by sales efforts.
•   Monitor the quality of service delivery and implement corrective actions as needed.
•   Manage the logistics of equipment, materials, and other resources, including tracking, maintenance, and deployment.
•   Resource Management (Operations Focus):
•   Manage and optimize the utilization of company vehicles, equipment, and other resources for efficient service delivery.
•   Oversee the maintenance and repair of vehicles and equipment to minimize downtime impacting service operations.
•   Manage inventory of supplies and materials needed for operations.
•   Identify and implement strategies for reducing operational costs.
•   Cultivate a strong bench of reliable and price-competitive suppliers of both products and equipment
•   Safety and Compliance:
•   Develop and enforce strict safety protocols for all operational activities, including on-site work.
•   Ensure compliance with all local, state, and federal regulations related to the landscaping industry.
•   Conduct regular safety training and audits to maintain a safe working environment.
•   Adhere to all OSHA related mandates and requirements.
•   Performance Monitoring and Improvement (Operations Focus):
•   Develop and track key performance indicators (KPIs) to monitor operational performance (e.g., on-time service rates, project completion times, resource utilization).
•   Analyze operational data to identify areas for improvement and implement solutions.
•   Continuously evaluate and refine operational processes to enhance efficiency and scalability to support revenue growth. II. Revenue:
•   Revenue Strategy and Planning:
•   Develop and implement a comprehensive revenue generation strategy aligned with Landco's overall business objectives and operational capabilities.
•   Identify and analyze market opportunities, competitive landscape, and customer needs to inform revenue strategies.
•   Establish clear and measurable revenue targets and key performance indicators (KPIs) across all revenue streams that align with company financial performance goals.
•   Develop pricing strategies that are competitive and maximize profitability, considering operational costs and market demand.
•   Sales Leadership and Management:
•   Build, lead, and manage a high-performing sales team responsible for acquiring new customers across residential and commercial segments.
•   Establish sales processes, methodologies, and tools to drive consistent and predictable sales performance.
•   Set sales targets for individual team members and the overall sales organization.
•   Provide ongoing coaching, training, and development to the sales team.
•   Monitor sales performance, analyze results, and implement corrective actions as needed.
•   Marketing Strategy and Execution:
•   Develop and execute marketing plans to build brand awareness, generate leads, and support sales efforts, aligning with operational service areas.
•   Collaborate with the marketing department on all marketing activities, including digital marketing, content creation, social media, local partnerships, and potentially traditional advertising.
•   Customer Acquisition and Growth:
•   Identify and target key customer segments for Landco's services.
•   Develop and implement strategies for attracting and converting new customers.
•   Explore and develop partnerships and referral programs to expand reach.
•   Analyze customer acquisition costs and optimize strategies for efficiency.
•   Customer Relationship Management and Retention:
•   Implement and manage a CRM system to track customer interactions and manage the sales pipeline.
•   Develop strategies to enhance customer satisfaction and loyalty to drive repeat business and referrals.
•   Identify opportunities to upsell and cross-sell services to existing customers.
•   Monitor customer churn and implement strategies to improve retention rates.
•   Performance Monitoring and Improvement (Revenue Focus):
•   Develop and track key revenue-related KPIs (e.g., sales growth, customer acquisition cost, customer lifetime value, churn rate).
•   Analyze sales and marketing data to identify areas for improvement in revenue generation strategies.
•   Continuously evaluate and refine sales and marketing processes to enhance effectiveness and achieve revenue targets.
•   Market Analysis and Competitive Intelligence:
•   Conduct ongoing market research to understand industry trends, customer preferences, and competitor activities, informing both operational adjustments and revenue strategies.
•   Identify potential threats and opportunities in the market.
•   Provide insights and recommendations to the COO based on market analysis and revenue performance.
•   Present recommendations on new service opportunities.
•   Provide recommendations with financial analysis on geographic market expansion. III. Collaboration (Across Operations and Revenue):
•   Foster strong communication and collaboration between operational and sales/marketing teams to ensure seamless service delivery and customer satisfaction.
•   Work closely with the COO and other departments to ensure alignment across the organization in achieving overall business goals.
•   Collaborate on pricing strategies, considering both market competitiveness and operational costs.
•   Ensure operational capacity can support anticipated sales growth. Who You Are:
•   Bachelor's or master's degree in business administration, operations management, marketing, sales, horticulture, landscape architecture, or a related field. MBA preferred.
•   A minimum of 10 years of leadership experience in progressive leadership roles with significant responsibility for both operations and revenue generation, preferably within the commercial landscaping, construction, or related service industries. Previous experience as a General Manager or equivalent preferred.
•   Strong understanding of logistics, dispatching, routing, sales processes, CRM systems, and marketing automation tools.
•   Above average understanding of P&L based decision making and manipulation.
•   Demonstrated success in developing and executing both operational efficiency improvements and revenue growth strategies.
•   Excellent leadership, communication, interpersonal, negotiation, and presentation skills.
•   Data-driven and analytical with the ability to interpret operational, sales . click apply for full job details