Vice President of Marketing - High-Ticket Home Remodeling Dayton, OH preferred (Remote Considered)
Full-Time Executive Role
$125K-$150K Base + Performance Bonus ($175K-$225K OTE)
Equity Participation Possible After Proven Performance
Bath Masters is a fast-growing bathroom remodeling company on track to scale from $10M to $30M in the next 12-18 months, with a clear roadmap to $50M+ by 2027.
We're seeking a results-driven VP of Marketing with a proven track record of generating high-volume, qualified leads in home remodeling or home services. This is a mission-critical role-not a test run. You'll have the resources, ownership buy-in, and autonomy to build a powerhouse marketing system from the ground up.
Key Responsibilities:
- Own strategy + execution across digital (Google, Meta, YouTube), TV, radio, print, direct mail, affiliate programs, and events
- Drive lead generation for projects averaging $15K+ across multiple regional markets
- Manage internal team and marketing vendors with precision and accountability
- Monitor ROI, CPL, and lead quality to optimize spend in real-time
- Align with sales and executive leadership to meet aggressive growth targets
Who You Are:
- 5+ years in senior-level marketing roles in home remodeling, windows, roofing, or other high-ticket services
- Expert at managing multi-million-dollar budgets and scaling lead flow
- Skilled in building full-funnel marketing systems and managing performance KPIs
- Team builder and player-coach mentality-strategic and hands-on
- Strong communicator who thrives in a fast-paced, performance-first environment
What We Offer:
- $125K-$150K base salary
- On-target earnings (OTE) of $175K-$225K, tied to performance
- Equity participation may be available after proven success
- Remote flexibility + in-person collaboration at HQ in Dayton, OH
- Executive development support (training, conferences, etc.)
- An opportunity to lead marketing at one of the region's fastest-growing remodelers