Job Title: Vice President Of Brand & Marketing
Location: Sendero HQ, On Site (very limited remote flexibility considered for exceptional candidates)
Department: Marketing & Brand
Reports to: CEO
Summary:
The Vice President of Marketing will lead the development and execution of all marketing and brand strategies at Sendero Provisions Co. This position requires a seasoned professional with extensive experience in growth and brand marketing strategies. The VP of Marketing will oversee brand management, digital marketing, influencer collaborations, special projects, and events, ensuring the brand's growth and market presence. This role will work closely with the CEO and will partner across all creative departments to ensure alignment with the broader brand vision and business objectives.
Essential Duties and Responsibilities:
- Collaborate with the CEO to create long-range vision and actionable plans for global go-to-market strategies, seasonal launches, collaborations, and brand/marketing initiatives.
- Develop comprehensive marketing strategies that align with Sendero's business goals.
- Facilitate the execution of marketing strategies with available teams and resources.
- Lead and inspire the Marketing and Brand Teams, ensuring alignment across creative, digital, content, community, and campaign execution.
- Present plans and strategies necessary to accomplish goals, highlighting additional resource needs if required.
- Develop a clear and cohesive cross-channel marketing strategy for both online and offline experiences.
- Set, manage, and optimize budgets for all relevant teams to ensure maximum ROI and ensure clear project expense tracking.
- Deliver, present, and facilitate marketing playbooks and go-to-market strategies to commercial teams.
- Ensure synchronization across all touchpoints to build brand equity, enhance consumer experience, and drive conversion.
- Align with Merchandising and Planning on product focus, positioning, distribution, and overall strategy.
- Drive ecommerce growth through innovative digital marketing initiatives.
- Lead the marketing team in creating effective content and campaigns.
- Manage Sendero's rapidly growing influencer list across Western, Outdoor, Alt Sports, and other key verticals; grow, expand, and maintain relationships that drive long-term impact.
- Hire and manage a diverse, high-functioning team of community managers embedded in each vertical Sendero lives in-Western, Outdoor, Alt Sports, etc.
- Oversee this team's detailed and busy calendars of community engagements, activations, and partnerships across the country with a high level of organization and efficiency.
- Ensure influencer and community marketing efforts connect directly into the broader seasonal strategy, go-to-market plans, and long-term brand vision.
- Collaborate cross-functionally with all relevant teams.
- Plan and execute special projects and events to enhance brand visibility.
- Maintain detailed, organized, and clearly defined calendars across multiple departments, projects, and channels with an emphasis on strategic segmentation.
- Monitor industry trends and emerging technologies to keep Sendero competitive.
Qualifications & Requirements:
- 10+ years of marketing experience, with a significant portion in a senior leadership role within apparel, brand, or comparable industry.
- Proven success in developing and executing high-impact marketing strategies.
- Strong leadership and team-building skills.
- Expertise in brand marketing, event marketing, digital marketing, ecommerce, and social media strategies.
- Ability to manage complex projects and budgets effectively.
- Ability to execute the working tasks all the way through executive leadership.
- Excellent communication and interpersonal skills.
- Strong understanding of the Sendero lifestyle.
Benefits:
- Comprehensive benefits package (details to be discussed during the interview process)
- Waiting period may apply
- Extensive travel required
Job Type: Full-time
Schedule: Extensive travel required, up to 20%
Please visit our corporate website at for more information.
Sendero Provisions Co. LLC is an Equal Opportunity Employer.