Overview Ready to kick your career into high gear? Virginia Tire & Auto is looking for a Sales Trainer to join our growing training team. We are looking for a knowledgeable Sales Trainer with extensive experience in automotive and/or retail environments.
Job Description The Sales Trainer is responsible for supporting our current training program, along with the development and implementation of future programs that enhance the skills of our sales staff. The ideal candidate will have extensive experience in automotive and/or retail environments, an in-depth understanding of sales techniques, and a high emotional quotient (EQ) to foster an empathetic approach to sales. This role requires a specialist who can demonstrate and teach these concepts effectively, including a train-the-trainer model, to ensure scalability and long-term growth within our organization.
Responsibilities Overall duties include, but are not limited to:
- Develop, support and execute sales training programs focused on conversion improvement, closing techniques, and overcoming objections with an empathetic approach.
- Integrate automotive knowledge as product knowledge into sales training programs to ensure technical knowledge can be communicated to customers
- Conduct needs assessments to identify training requirements that align with company goals and sales objectives.
- Create and publish critical KPIs that demonstrate performance improvements and align with business leadership requirements.
- Collaborate with Operations leadership to integrate sales training strategies with existing processes and structures.
- Monitor and evaluate the effectiveness of training programs through quality assessments and other data, adjusting as necessary to ensure maximum impact and efficiency.
- Provide one-on-one coaching and support to sales staff, focusing on skill enhancement and performance improvement.
- Stay abreast of the latest sales training techniques, technologies, and best practices to continually improve training effectiveness and outcomes.
- Evaluate the effectiveness of training programs and resolve identified issues or concerns.
- Partner with vendors to create a seamless training environment to include product and automotive/parts knowledge integrated into sales programs.
- Adapt to a dynamic environment and drive positive change.
- Perform other duties as assigned.
Education & SkillsRequired - Bachelor's Degree in a relevant field of study preferred. Master's Degree preferred.
- Minimum of 8 years of proven experience and success in Automotive Operations, Training, Leadership, and / or Instructional Design and Implementation.
- Minimum of 5 years of direct professional sales training in a retail environment.
- Ability to show measurable results of sales team training using key metrics.
- Strong background in sales strategy, conversion optimization, and closing techniques.
- Preferred experience in Docebo (LMS).
- High emotional intelligence (EQ), with the ability to teach and apply empathetic sales approaches.
- Demonstrated ability to design, implement, and improve effective sales training programs.
- Excellent communication, presentation, and interpersonal skills, including motivational techniques.
- Familiarity with train-the-trainer models and the ability to disseminate knowledge across teams.
- Flexibility and adaptability.
- Valid driver's license and reliable transportation.
Physical Requirements: - Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 35 pounds at a time.
Why Join Virginia Tire & Auto? - Affordable Health Insurance (starting at $0 per month)
- Industry Best Paid Vacation and Holidays
- Life & Disability Insurance
- 401(k)
- Gym Membership Reimbursement
- Paid Certifications and Trainings for Career Development
- Opportunities for advancement, including training programs where you get paid to learn
- High volume shops
- Clean professional work environment with access to the best tools and technologies in the industry
Who We Are - A Top Family-Owned Business in the DC area, as awarded by the Washington Business Journal, that is committed to employee advancement and growth. Virginia Tire & Auto offers career paths and stability to its 400+ employees.
- Best of NOVA Auto Repair winner 2013, 2014, 2015 and 2018 by Northern Virginia Magazine
- Top Shop in North America by Tire Review Magazine
Employment Classification: Non-Exempt
Compensation: Commensurate with experience
Virginia Tire & Auto is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.