Prepare to be SKINspired. Image Skincare is currently seeking new team members to join the fastest growing skincare brand in the industry. If you're a high-energy, ambitious leader in your profession, we want to speak with you.
Our Philosophy is simple. Image Now. Age later . Image Skincare is an evidence-based clinical skin care company, providing professional skincare products and effective skincare solutions in over 60 countries worldwide. The most innovative brand in the industry, Image Skincare consistently produces the latest anti-aging, balancing, hydrating, and illuminating technologies to further our mission of helping the world to Age Later .
This position reports directly to the Marketing Manager and will help manage the IMAGE Skincare commercial strategy. The Trade Marketing Manager is responsible for developing exceptional sales support tools as well as the execution of the brand's 360 trade marketing plan to drive customer awareness and enhance consumer experience for omnichannel growth.
This position collaborates closely with sales, brand marketing, digital, education, operations and finance on the development of all marketing and sales support programs to meet company objectives, ensure seamless and timely execution that is on budget and on brand. This role will leverage cross-functional relationships to successfully manage projects end-to-end through the complete life cycle of all major marketing campaigns and sales tools.
Trade & Merchandising Development
- Drive adaptation of all marketing materials (merchandising, print assets, promotions) and vital content for channel-specific (D2C, B2B) needs that strongly support campaign objectives.
- Work cooperatively with the supply chain team and other internal partners to guarantee on-time delivery of all campaign support materials
- Own the development and execution of the Monthly Sales Newsletter
- Lead execution according to budgets and timeline requirements
- Lead the briefing of marketing tools and collateral for customer-specific programs and in-salon/medical practice needs.
- the Merchandising Glossary, be the source of truth and 'expert' of all merchandising initiatives.
Promotional Strategy
- Assist Trade Marketing Manager in the strategic development, management, and execution of the IMAGE Skincare B2B Promotional plan end-to-end.
- Develop promotional strategy in line with strategic objectives addressing/connecting customer needs with industry trends with an eye towards brand positioning.
- Craft Promotional key messaging and marketing direction aligned to brand standards, guide copywriters in tone of voice. Proof assets before they go-to market.
- Own B2B Promotional Calendar updates and maintenance, collaborate with key stakeholders as needed to drive initiatives forward and anticipate roadblocks
- Prepare presentations for executive review and approval
Sales & Marketing Relationship Management
Manage timely delivery of information and assets to the field sales team in clear and organized manner; coordinate monthly presentations to the field sales team
Manage and coordinate the development of marketing campaigns and programs for key national accounts
Run internal status meetings with sales team with clear objectives, agenda items, and next steps.
Proactively identify opportunities for process improvement, be instrumental in developing strong ways of working that align with growth and market objectives
Work collaboratively with the education teams to ensure sales support strategy aligns with sales target achievement
Additional duties and responsibilities
Competitive Intelligence & Insights
Contribute to campaign development by conducting competitive analyses in the professional skincare space and other
Regularly report competitive activity, category market trends, and best practices to gather business intelligence that informs product positioning and commercialization strategies.
Identify growth opportunities to inform our future plans and reinforces our market positioning
Assist the Director, Global Brand Marketing in the development of competitive charts and collateral for field and internal use
Post Mortem Reporting
- Analyze and report on promotional activities performance, level of spending by promo by customer and by channel.
- Evaluate key programs results against established KPIs, leveraging cross-functional teams as needed for ROI details. Incorporate any key learnings and successes into future plans and communicate across the organization.
- Analyze and report on sales trends and results to adapt and pivot, where needed. Regularly tap into insights and results from a variety of market research tools to inform plans.
- Conduct post-mortem reports (quantified and qualitative) for major campaigns to highlight key learnings and how they will be integrated into future campaigns/programs.
Qualifications
2+ years of experience in marketing, preferably in the beauty or consumer goods industries
Bachelor's degree in Marketing, Business, Economics or a related field; beauty business related coursework a plus
Excellent verbal and written communication skills, strong follow-up and meeting management skills
Command of layout and design software to create end-consumer marketing flyers (PowerPoint, Canva, Adobe XD)
Knowledgeable in Excel to perform data manipulation and analyses; previous experience in use of databases to extract insights a plus
Excellent verbal and written communication skills, strong follow-up and meeting management skills
Highly Organized and comfortable managing multiple projects in a fast-paced environment
Standards of Excellence
- Customer first - Become the organization go-to who represents the voice of the customer. Remain at the head-of-the-curve on the customer mindset and stay informed about the latest trends in the professional/medical space.
- Critical attention to Detail - Ensure that marketing materials are delivered to our client with zero factual, grammatical, or spelling errors.
- Move with Urgency - Excels in a fast-paced environment, recognize efficiencies, sense of urgency and takes initiative.
- Engaged with data and results - Capable of synthesizing complex information and data to the "so what" - identifying the key learnings that drive business decisions and create a strong rationale for marketing programs
- Proactive Team Player - Establish close collaborative relationships with key cross-functional partners, resolve conflicts, develop influence that ensures support for marketing plans. Provide direction to support teams to ensure alignment and powerful implementation.
Performance Metrics:
- Flawless execution of promotional campaigns & strategic initiatives across all platforms
- Effectively lead the creation, tracking, and implementation of marketing project plans for seamless execution
- Delivery of marketing collateral and in-trade tool on time and on budget, ensuring planning is taking place well in advance to allow for strong collaboration and sound execution.
- Exhibit outstanding proactive project management skills that ensure timely execution. Encourage cross-functional alignment and manage effective and clear communication with all stakeholders.
- Become the organizational go-to who represents and
- Advocates for as the voice of our B2B customers and their clients.
Benefits Available:
9 Paid Holidays
Medical, Dental, Vision and Life Insurance (after 30 days of employment)
401 (k) (after one year of service)
Employee Corporate Discount Program
PTO (Paid Time Off)