From a founding team that has built companies collectively valued at over $300M, MomentIQ harnesses the power of TikTok Shop to build the next generation of powerhouse D2C brands and to incubate the western world's first generation of Live Selling stars.
On the brand side, TikTok ranks MomentIQ as the US TikTok Shop Partner in terms of brand portfolio ROAS and most Shop ad spend deployed (Q2, 2024).
On the LIVE selling side, MomentIQ currently holds the record for most LIVE revenue ever driven to an affiliate product with MIQ creator Michelle Phan (August 2024).
All full-time team members at MomentIQ hold equity packages that make them partial owners in the company. As such, this role includes an equity package that grants an ownership stake in MomentIQ. When we succeed, we all win.
Who We're Looking For- Live Commerce Obsessed - You're excited by TikTok Shop and live shopping. You've run or scaled creator-led livestreams and understand the mechanics of driving GMV through engaging, high-converting live content.
- Performance-Driven Strategist - You know what a good TikTok Shop live looks like and how to improve it. You're motivated by metrics-conversion rate, AOV, retention rate-and have experience iterating quickly to beat targets.
- Creative and Operational Hybrid - You can pitch creative storylines and hooks for selling on live, but also know how to get creators scheduled, briefs built, sets prepped, and links generated-on time and on spec.
- Growth Mindset - You're not just looking to do the job-you want to master it, own it, and build something that scales. You're excited by the idea of the next few years being intense, challenging, and rewarding.
- Zero Ego, Full Curiosity - You're confident in your skills but always open to learning. You collaborate well across teams and with creators, and bring both humility and drive to the table.
- Team Culture Fit - We want to work with people we genuinely enjoy spending time with. You bring energy, creativity, and reliability to every Google Meet, Slack message, and brainstorm.
Key Responsibilities: Brand Live Strategist
- Live Campaign Planning & Scheduling
- Develop weekly/monthly live strategies for TikTok Shop brands, including talent recommendations, creative angles, and product prioritization.
- Own the live calendar and ensure consistent programming that aligns with brand goals.
- Creator Briefing & Set Strategy
- Write clear, conversion-focused briefs for creators that include callouts for product demos, bundles, time-based urgency, and TikTok-native hooks.
- Collaborate on set styling and visual strategy to ensure lives are brand-aligned and engaging.
- Live Optimization & Performance Coaching
- Watch, analyze, and give feedback on creator performance during and after livestreams.
- Provide creators with clear action items to improve retention rate, AOV, add-to-cart rates, and conversion.
- GMV Accountability
- Own the GMV targets for your assigned brands and creators.
- Diagnose underperformance quickly and make swift pivots (e.g., changing creators, adjusting pricing, testing bundles or scripts).
- Creator & Client Communication
- Serve as the bridge between brands and creators-aligning expectations, troubleshooting live issues, and maximizing value on both sides.
- Be available during key selling windows to manage last-minute fire drills or opportunities.
- Reporting & Strategic Recommendations
- Track and report on live performance using MomentIQ dashboards and TikTok Shop analytics.
- Present insights weekly to clients with actionable recommendations for scaling or improving.
Qualifications- 3+ years experience in influencer marketing, live commerce, or performance-based creator campaigns
- Deep familiarity with TikTok Shop, TikTok Live, and Seller Center
- Ability to write persuasive scripts and spot high-converting live angles
- Strong organizational skills and ability to manage multiple live campaigns simultaneously
- Comfort with both creative feedback and data analytics (e.g., watching lives, then reviewing CTR and ROAS)
- Experience working with high-performing hosts and understanding their motivations and workflows
- Self-managing and proactive-can execute with limited oversight in a fast-paced startup environment