Ticket Sales and Operations Manager

Salary: $48,277.00 Annually
Location : York County, SC
Job Type: FTE - Full-Time
Job Number: S
Agency: Winthrop University
Opening Date: 05/15/2025
Closing Date: 5/27/:59 PM Eastern
Agency Specific Application Procedures To apply go to
Class Code AH35
Position Number S
Normal Work Schedule Monday - Friday (8:30 - 5:00)
Pay Band: Band 5
Hiring Range - Min.: $48,277.00
Hiring Range - Max.: $48,277.00
Opening Date: 05/15/2025
EEO Statement: Equal Opportunity Employer
Veteran Preference Statement: South Carolina is making our Veterans a priority for employment in state agencies and institutions.

Job Responsibilities

Reporting to the Assistant Athletic Director for Compliance, the Ticket Sales & Operations Manager oversees all aspects of ticketing and related operations and is responsible for driving ticket sales, ensuring excellent customer service, and collaborating with internal and external stakeholders to elevate the game-day experience and enhance fan engagement.

Develop and Implement Strategic Sales Plans

• Develops and implements comprehensive and data-driven ticket sales strategies to maximize revenue generation for all ticketed Winthrop Athletics events, as well as other ticketed events (e.g., Homecoming, Eagle Club auction, etc.).
• Oversees the integrity and efficient management of the ticket database and ticketing platforms to ensure accurate sales tracking and reporting and optimal revenue capture.
• Manages outbound sales strategies and their execution.

Manage and Lead Ticket Sales Team

• Manages the daily operations of the Athletics Ticket Office.
• Assists in budget planning and forecasting.
• Implements and maintains robust customer service protocols to address inquiries, resolve issues and provide a positive experience for all ticket purchasers.
• Recruits, hires, trains, supervises and motivates a high-performing ticket sales team that includes part-time staff, graduate assistants and student workers.

Cultivate Relationships and Drive Group Sales

• Identifies, cultivates and maintains strong relationships with key stakeholders, including local businesses, community organizations, churches, schools and alumni groups, to generate group ticket sales.
• Develops and implements targeted outreach strategies.
• Creates compelling group ticket packages and incentives.
• Provides exceptional customer service to encourage repeat business and referrals.
• Tracks and reports on group sales efforts and their contribution to overall revenue goals.
• Collaborates in the facilitation of corporate sponsorship agreements and Eagle Club memberships through ticket/seat selection, special initiatives, in-game sponsorship activation and digital/social media marketing.

Analyze Data and Report on Sales Performance

• Uses ticketing system data and analytics to track, analyze and report on sales performance.
• Generates regular reports on key metrics, such as sales revenue, ticket distribution, attendance trends and campaign effectiveness.
• Identifies areas for improvement and provides data-driven insights to inform future sales strategies and pricing decisions.

Generate Digital Revenue and Provide Marketing Support

• Collaborates with the marketing and communications teams to develop and execute revenue- generation strategies.

Minimum and Additional Requirements

• Bachelor's degree.
• Experience in sales, account management or marketing.
• Knowledge of event and sports operations, sports ticketing best practices and CRM platforms.
• Familiarity with NCAA Division I athletics and fan engagement strategies.
• Exceptional communication, organizational, problem-solving and customer service skills.
• Effective interpersonal skills and the ability to establish and maintain effective working relationships with staff, students and coaches from diverse backgrounds.
• Sufficient technical skill to master required software.
• Ability to work flexible hours, including nights and weekends.

Preferred Qualifications

• At least two years of experience in ticket sales or operations, preferably in a collegiate or professional sports environment.
• Master's degree in a related field.
• Experience leading a team or managing student staff.

Additional Comments

Travel/Overtime Requirements: Position requires evening and weekend work.

To apply go to

Telecommuting: Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.
Benefits for State Employees
The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.

Insurance Benefits
Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.

Retirement Benefits
State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.

Workplace Benefits
State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.

Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.