Technical Marketer - Industrial Automation Specialist
Are you an engineer with a passion for industrial controls and a knack for communication? A leading company in the industrial automation space is seeking a Technical Marketer to join their dynamic team in Kennesaw, GA. This role offers the unique opportunity to transition your deep technical knowledge into impactful marketing strategies.
What You'll Do:
This isn't just a marketing role; it's a deeply technical one that sits at the intersection of engineering and content creation. You'll be instrumental in bringing new products to market and enhancing the customer experience.
- Collaborate closely with Product Managers to develop and launch marketing collateral across a wide range of print and online platforms.
- Create engaging content for the company's webstore, trade magazines, promotions, social media, email campaigns, and blogs.
- Support new product launches by participating in data review, store structure naming, and content creation for technical catalog pages, brochures, and web store overviews.
- Improve customer experience by crafting product-related content, including technical articles/tutorials, video guidance, and product selection guides.
- Contribute to product promotion campaigns, including print ad development and targeted marketing initiatives.
- Engage in special projects to increase market presence, such as educational support and public relations events.
What We're Looking For:
We value dedicated professionals with a positive outlook, enthusiasm, and humility. Our team members typically have strong tenure in their roles, reflecting a stable and growth-oriented environment.
- Engineering Background: At least 3-5 years of experience as an engineer in the industrial controls/automation space, with a strong desire to move into marketing.
- Technical Content Creation: 1-2 years of experience creating technical content.
- Microsoft Word Proficiency: Required for document creation.
- Communication Skills: Excellent oral and written communication, with the ability to work collaboratively.
- Technical Acumen: A broad understanding of technical marketing is preferred.
Bonus Points For:
- Experience with Adobe InDesign (for document publishing).
- Familiarity with Salesforce or Smartsheet.
- Previous experience in technical product marketing or documentation.
Why Join This Team?
You'll be part of a team where every member started as an engineer, ensuring a deep understanding of the product and industry. This company prides itself on its "promote from within" policy, offers excellent benefits and paid holidays. Meaningful work in a great environment.
Ready to Apply?
If you're an engineer looking to leverage your technical expertise in a dynamic marketing role, we encourage you to apply.