Student Life Marketing Social Media Intern

Req Id: 36818

Job Title: Student Life Marketing Social Media Intern - Student Clerical

City: West Lafayette

Job Description:

Job Summary

Job Title: Student Life Marketing Social Media Intern - Student Clerical
Division: Student Life
Department: Student Life Marketing

Compensation
$11.50/hour

Hours/Week

• Weekly average, approximately 10-20 hours per week

• Required hours may include days, evenings, weekends, and holidays

Employment Summary
The Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you with the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.

Job Description
The primary role of the Social Media Intern position is to create unique and engaging social media content for clients of Student Life Marketing such as the Vice Provost for Student Life. The goal of this position is to give students valuable real-world experience in a marketing and communications environment. The Social Media Intern position should work 10-20 hours per week during the current semester. Those hours may be worked in any combination, at the discretion of the direct supervisor. The Social Media Intern must be reliable, organized, responsible, and flexible. They must also be ambitious, detail-oriented, creative and driven.

The ideal candidate will be knowledgeable about social media platforms such as Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube. Familiarity with tools like Meta Business Suite or Hootsuite is preferred but not required. Experience with Adobe Photoshop, Illustrator, or InDesign is beneficial; however, candidates eager to develop these skills are encouraged to apply. The ideal candidate should also be comfortable appearing on camera for Reels or providing voiceovers. Furthermore, this role may involve engaging with peers, faculty, and staff to create meaningful content that resonates with Purdue students. An understanding of, or experience using a digital camera for photography and basic videography is also a plus.

Candidates with experience in content writing, social media management, visual content creation, or an interest in digital communications and digital marketing are strongly encouraged to apply.

Responsibilities

Qualifications

• High school diploma or equivalent and a minimum of one semester of college coursework completed

• Must be actively enrolled at Purdue University

• Strong interpersonal and communication skills, both verbal and written

• Flexible and dependable with a strong attention to detail and quick turnaround projects

• Problem-solving, logic, and reasoning skills

• Customer service oriented

• Ability to multi-task and work within deadlines

• Ability to work independently and with a team

• Be timely and organized

• Working knowledge of social media including Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube.

Position Responsibilities

• Work with the social media specialist to develop and implement a social media strategy.

• Schedule and post content in Hootsuite or Meta Business Suite.

• Attend events and/or visit locations on campus to gather content.

• Work with photography interns to post photos.

• Propose content and generate new ideas for the department.

• Create engaging reels and YouTube Shorts.

Core Competencies

Transferable Skill Development: Students employed in this role will develop and demonstrate a number of transferable skills essential for future employment success. Key skills and responsibilities associated with this position include:

Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information)

• Demonstrate professional verbal communication in all interactions.

• Demonstrate enthusiasm; engage and connect with Student Life Marketing colleagues, including student and professional staff.

• Verbally communicates to staff on situations that may arise due to problems.

• Written communication to inform audiences and stakeholders of Student Life programs, events, and initiatives.

Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics)

• Utilize policies and knowledge to proactively make decisions and solve problems for areas assigned.

• Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change.

• Understand standards and expectations for personal and professional ethical behavior,

• Demonstrate knowledge of the position and the Student Life mission.
Collaboration (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Other & Collaboration, Cultural Intelligence & Inclusion, Service & Social Responsibility)

• Collaborate with co-workers and demonstrate flexibility in a fast-paced, team atmosphere.

• Establish productive relationships with clients, peers, supervisors, and professional staff.

• Acknowledge and support customers and staff with unique needs and differing backgrounds.

• Work independently to complete responsibilities.

• Proactively and willingly acquires new skills, tasks, procedures, and projects.

Self-Awareness (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency

• Demonstrate time management skills and attention to detail.

• Demonstrate initiative. Understand and respond to the various needs of clients, students and staff.

• Maintain positive attitude and enthusiasm in times of ambiguity.

• Complete work independently in an efficient time manner.

• Demonstrate dependability and responsibility.

• Demonstrate punctuality by always being on time to each shift.

Benefits Eligibility

NO

FLSA Status

Non-Exempt