Company Profile: Baerlocher is a global leader in the development and supply of advanced plastic additives that enhance the performance, durability, and sustainability of plastic products. We are committed to driving innovation, supporting environmental initiatives, and meeting the evolving needs of industries worldwide.
Position Summary: We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a background in B2B marketing, preferably within the chemical, plastics, or manufacturing industries. This role will focus on developing and executing marketing strategies to promote our plastic additives portfolio, generate leads, and support sales growth.
Duties/Responsibilities: - Develop and implement comprehensive marketing plans and campaigns to promote plastic additive products.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create engaging content for digital platforms, including website, social media, email marketing, and industry publications.
- Collaborate with the sales team to develop targeted marketing materials and presentations.
- Manage and optimize online presence, including SEO/SEM strategies.
- Plan and coordinate participation in industry events, trade shows, and conferences.
- Analyze marketing performance metrics and prepare regular reports to measure effectiveness.
- Support product launches with strategic marketing initiatives and communication plans.
Qualifications: - Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing, preferably in the plastic additives, chemical, or manufacturing sectors.
- Strong understanding of B2B marketing strategies and lead generation techniques.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong analytical and problem-solving skills.
Preferred Qualifications: - Experience with technical product marketing.
- Knowledge of sustainability trends in the plastics industry.
- Multilingual capabilities are a plus.
Other: - Highly Competitive pay
- Vacation
- 14 paid holidays each year
- Health, dental, and vision available
- Company paid life insurance, short term disability, and long term disability
- 401(k) with company matching contribution