Store Manager

08 May 2025

At GO Outdoors, our purpose is strong and clear: "to inspire and equip everyone for life outdoors". We believe in the positive benefits of outdoor activities, from daily dog walks to hiking Ben Nevis, horse riding, or cold water therapy. We provide the best equipment for all outdoor pursuits, always at the best price guaranteed. Our values aren't just posters on the wall; we live them every day: 'One Team' (we are stronger together), 'Responsibility' (we take ownership), 'Passion' (we believe in what we do), and 'Integrity' (we do the right thing). These values help us fulfill our mission to be 'the nation's favourite outdoor retailer'. If you share our passion and want to make a difference, join our team and be part of something 'unbeatable'.

Role Overview:

The Store Manager oversees daily operations, drives sales performance, manages a motivated team, and ensures exceptional customer service to achieve business goals.

Responsibilities:

1. Effectively run all store operations to meet or exceed sales & KPI targets, set clear sales goals, track performance, and evolve processes for continuous growth.
2. Create and maintain staff schedules for proper coverage and productivity.
3. Build a positive team culture through recruiting, training, and ongoing development, fostering a motivated and high-performing team.
4. Analyze sales data and financial reports to make informed decisions, identifying operational and commercial opportunities.
5. Develop and implement strategies to meet and exceed sales targets.
6. Attract, engage, and motivate customers using the latest visual merchandising techniques, ensuring attractive displays aligned with brand guidelines.
7. Ensure teams deliver the highest level of service to achieve a positive Net Promoter Score (NPS).
8. Address customer inquiries, feedback, and complaints promptly and professionally.
9. Drive customer loyalty programs and promotions to enhance engagement.
10. Maintain compliance with company policies, procedures, and regulatory requirements.
11. Monitor and control store expenses within budget.
12. Ensure store compliance with health & safety regulations.

Role Objectives and KPIs:

1. Achieve or exceed the store's monthly sales targets.
2. Drive KPIs including Units, Conversion, ATV, UPT.
3. Meet upselling and cross-selling targets.
4. Maintain a high Net Promoter Score.
5. Ensure stock accuracy during audits.
6. Complete mandatory training for all new colleagues.
7. Achieve employee satisfaction scores or engagement survey benchmarks.
8. Control operational costs within the budget.

Skills and Experience:

1. Previous management experience in a fast-paced retail or customer-facing environment.
2. Passion for retail with a good understanding of current trends and competitors.
3. Strong leadership skills with experience in coaching and team development.
4. Excellent communication skills.
5. Proven track record of managing and exceeding sales targets and KPIs.
6. Experience in analyzing reports and making commercial decisions.
7. Keen eye for detail and commerciality; visual merchandising experience is advantageous.
8. Ability to promote JD Group values to stakeholders.

We value our employees' hard work and offer excellent benefits, including quarterly discretionary bonuses, a 30% store discount, exclusive deals, health and well-being services, development courses, apprenticeships, health cover, gym memberships, life assurance, employee networks, volunteering opportunities, and more.

Due to high application volumes, if you do not hear within two weeks, your application was unsuccessful. Successful candidates will be contacted for an initial meeting with the talent team, followed by an interview with the hiring manager. Thank you for your interest.