Sr Specialist B2B Marketing Operations

"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".

Job Title: Sr. Specialist B2B Marketing Operations

Location: WA, 98004 (Virtual)

Duration: 12 Months

PR Range: $60/hr - $89/hr on w2

IV process: Zoom

Job Description:

Description: Sr. Specialist B2B Marketing Operations

• We're looking for a Sr. Specialist, in B2B Marketing Operations to join the Digital Operations team and support the execution of marketing automation strategies.
• You'll support the launch of campaigns that are powered by data and leverage real-time insights, to create a personalized partner experience.
• As a sr. specialist, you will be working with senior team members to help build, measure, optimize, and scale our marketing programs to drive growth. In this role, you will be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing the overall marketing process, technology, and workflow.

Desired Skills And Experience:

• B2B Tech marketing experience with at least 3 years of advanced experience in Marketo and experience with Salesforce.
• Experience working within a matrix organization.
• Attention to detail. Demonstrates a high level of accuracy and thoroughness in work, ensuring quality and consistency across tasks. Reviews work carefully to minimize errors and proactively identify inconsistencies or potential issues.
• Effectively manages multiple projects while maintaining precision in data entry, content creation, and process execution. Strong ability to follow guidelines, adhere to compliance standards and uphold best practices to deliver high-quality results.
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• A good understanding of database structure, data hygiene, analytics, and attribution.
• Technically capable, excellent communicator, and a desire to improve processes.

Describe 2-4 ideal candidate skillset (must-haves):

• Works within and across teams to deliver best-in-class Marketo programs, ensuring flawless execution and maintaining Marketos performance and optimizing processes.
• Manages end-to-end email campaign production in both Marketo and Message Gears, including planning, list segmentation, testing, execution, and optimization.
• Conducts quality assurance on email campaigns, ensuring email messages are properly constructed to adhere to best practices, deliverability, mobile rendering, open rates, etc.
• Reviews and maintains always-on/triggered Marketo programs to ensure any future optimizations and developments are correctly applied to ensure ongoing high performance and engagement.
• Is proactive and reviews functionality, workflows, and updates landing pages. Provide recommendations and input on goals, objectives, strategy, and marketing automation best practices, supporting the management of internal stakeholders by acting as an internal automation strategy consultant
• Investigate data quality and continuously improve on data quality.
• Work with senior team members to understand the requirements of Marketing stakeholders and act as a conduit to technical teams to ensure the system(s) can deliver on those requirements.
• Provide recommendations and input on goals, objectives, strategy, and marketing automation best practices, supporting the management of internal stakeholders by acting as an internal automation strategy consultant
• Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term acquisition and retention goals.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.