Are you curious about the "story behind the story"? As a Senior Research and Innovation Consultant, you must see the consumers beyond a number on a page, but rather as a human with a deeper story to tell. Do you have an innate desire to creatively uncover and craft a human story through an empathic lens that will impact the way our clients make decision about their brands? If so, we'd love to talk with you.
We are seeking a general qualitative researcher with proven expertise in delivering traditional qualitative research methodologies to join our Human Sciences team. A bonus would be to have some healthcare, finance and/or UX experience.
The Directions Group offers a Work from Anywhere environment so working remotely and/or from our Cincinnati Headquarters is an option. This position is not eligible for US visa or employment sponsorship.
Key Responsibilities:
- Lead clients, partners, and respondents through qualitative research, ideation, and formalized debriefs.
- Create discussion guides and other research materials that support in answering client objectives and needs.
- Lead In-depth empathetic interviews and group discussions with consumers.
- Analyze research findings to develop actionable insights and next-step recommendations.
- Write and deliver a comprehensive summary report of the qualitative project or phase.
- Provide strategic recommendations for client's business and suggestions for future learning and innovation needs.
- Collaborate with project team to design strategic approaches that meets client objectives.
- Innovate and execute new products rooted in Human Science that fuel Integrated Intelligence to solve client challenges and business needs.
Skills Needed:
- Strong, clear, and confidence-inspiring communicator in speech, writing and presentation.
- Minimum of 5 years of work experience primarily focused on market research and/or relevant business experience with at least 3-5 years of moderating experience.
- Ability to empathically connect with respondents, probe with questions and observations to uncover rich data, and the ability to analyze and synthesize data into insights.
- Ability to assimilate to new businesses and industries, demonstrating confident use of data, terminology, and key ideas.
- Strong relational skills for client management and interaction.
- Detail-orientated and organized, self-led and motivated to meet and exceed expectations for tasks, deliverables and timelines.
- Ability and willingness to travel up to 50%, as project work requires
Directions is an Equal Opportunity Employer (EEO), including disability/vets