Join a dynamic team as a Senior Paid Media Strategist, where you'll drive impactful media campaigns across digital and traditional channels. This role offers the opportunity to work with high-profile clients, ensuring their business goals are met through innovative media strategies.
Responsibilities
- Develop and implement sophisticated paid media strategies across digital and traditional channels.
- Manage and execute paid social campaigns with precision and consistency.
- Collaborate with media leadership and cross-department teams to align media plans with client objectives.
- Research and develop media plans based on client business challenges.
- Maintain and nurture relationships with media partners to negotiate ad buys.
- Monitor campaign performance and provide actionable insights to clients.
- Ensure flawless execution throughout the campaign lifecycle.
Skills
- Proven experience in planning and executing integrated paid media campaigns.
- Strong understanding of media metrics and ability to make data-driven recommendations.
- Proficiency in platforms such as Meta Ads Manager and Google Campaign Manager.
- Excellent organizational skills and attention to detail.
- Strong verbal, written, and presentation skills.
Preferred Skills
- Experience with traditional media channels like TV, Radio, Print, and Out of Home.
- Hands-on experience in a DSP (Demand Side Platform).
- Fluency with Excel, including pivot tables and vlookups.
- Experience with data analysis or visualization tools such as Google Looker Studio.
We are committed to fostering a diverse, equitable, and inclusive workplace where all team members can thrive.
Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The salary range for this role is $70,000 - $90,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location.
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.
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