Sr Paid Media Manager

Company Description

IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust.

IDIQ is recognized as one of the fastest-growing industry leaders in identity theft protection and credit report monitoring. The IDIQ flagship brand is IdentityIQ , offering real-time fraud alerts and credit report information to not only protect but also educate consumers. Popular IDIQ brands also include MyScoreIQ for financial health and protection; Credit & Debt , a credit and debt education-based membership platform; and IDIQ Pre-Paid Legal Services , a leading provider of voluntary employee benefits. As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment.

We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.

We value innovative thinking, excellent communication skills, on-your-feet problem-solving and a penchant for team collaboration. In this role, you are an integral part of our company's success, helping create innovative solutions that serve our members' needs.

If you are looking to join a growing company and work among talented peers, we encourage you to apply today.

Job Description

The Sr Paid Media Manager will join our marketing team and execute global strategy across paid search, social and display channels. You will focus on day-to-day media buying excellence and drive high-quality leads and revenue growth across all market segments. The Sr Paid Media Manager will work hand-in-hand with the CMO and brand team and will help to formulate hypotheses, developing testing plans based on data-supported insights.

• Manage and optimize paid search, social, and display campaigns to drive high-quality B2C and B2B leads.
• Build and execute campaigns across Google Ads, Facebook Ads, LinkedIn, and display networks.
• Develop email, search, and remarketing campaign to nurture B2B Leads into quality prospects.
• Research and implement paid media strategy based on industry trends
• Ability to develop and manage media budgets, forecast performance, and scale campaigns efficiently based on ROI.
• Maintain reports, budgets, campaigns performance, return on investment, and other channel metrics
• Manage campaigns with a data driven approach and compile insights to inform strategic decisions.
• Actively manage roadmap completion, and execute ever-changing quarterly media plans for paid-search, social, and display channels
• Roll out audiences to execute against both prospecting and retargeting strategies
• Implement a creative testing framework and test plans to improve performance across different vendors and platforms.
• Drive A/B landing page testing and optimization across your channels.
• Lead the day-to-day management of automated lifecycle of email campaigns, and journeys
• Lead engagement and cross-sell email campaigns to educate and incent and re-engage customers
• Leverage integration and automation tools to connect multiple marketing and business platforms.
• Regular and predictable attendance is a requirement of this position.
• Performs other job-related duties and responsibilities as may be assigned from time to time.

Qualifications

• 5+ years of demand generation and/or customer acquisition for high-growth companies
• 3+ year's experience marketing a subscription based product.
• Experience with multi-touch attribution models, conversion tracking, and marketing funnel analysis.
• Power-user knows the ins and outs of the key search, social and display platforms like Google Ads, Facebook Ads Manager, etc.
• Experience using technology integration and automation tools such as zapier, integromat, make.
• Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise, and make data driven decisions.
• Proficiency in Excel is a requirement: Pivot Tables, VLOOKUP, SUMIF formulas are your friends.
• Proficiency in Google Analytics is a requirement with a proven track record building audiences and gaining insights to drive decisions.
• Email marketing with knowledge of current trends and industry best practices
• Prior roles as a "player/coach", willing to roll up your sleeves
• Experienced in performance marketing, with a focus on understanding Return on Investment
• BA/BS required or relevant work experience required.

Preferred Knowledge and Skill:

• A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
• Strong customer-focused mindset
• Established track record of reliability and good attendance.
• Ability to envision and communicate the big picture in an inspiring way.
• Demonstrated ability to quickly and proficiently understand and absorb new information.
• Ability to structure and process qualitative or quantitative data and draw insightful conclusions from it.
• Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
• Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders.
• Collaborative with the ability to structure mutually beneficial partnerships.
• Ability to multitask with a high volume of tasks.
• Flexibility to handle rapid and frequent change and interest in taking on new tasks.
• High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
• Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
• Proven ability to clearly define a set of requirements that pinpoint business challenges and identify technical and business changes required to address them.
• Acts without being told what to do. Brings new ideas to the company.
• Exhibits passion and excitement over work. Has a can-do attitude.

Additional Information

Position Details: This is a full-time, salaried position (40+ hours/week).

Pay: The pay range for this position is a minimum of $110,000 to a maximum of $145,000 based on a full-time schedule. The actual compensation offer will carefully consider a wide range of factors including your skills, qualifications, experience, and location.

Benefits and Perks: IDIQ makes available comprehensive benefits including 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available). Other benefits offered include paid time off, life insurance, short-term disability, long-term disability, and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments, pool games, and more.

AAP/EEO Statement: Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.

Supervisory: No supervisory responsibilities.

Business Office Environment: This position operates in a professional office environment. Office environment can vary with noise levels and stress, from low to moderate.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly communicating and conversing with members/stakeholders/management and must be able to exchange accurate information appropriately. The employee frequently is required to remain in a stationary position, occasionally move about; and constantly operate a computer or other office equipment. The employee is regularly required to push, or otherwise move up to 10-30lbs of various equipment. Applications may include but are not limited to repetitive work operating a computer keyboard, mouse and headphones while primarily maintaining a stationary position and occasionally moving about at an assigned work desk area.

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