About The Role: The Sr. Marketing Specialist role is responsible for activating Splenda Brand Sweeteners with consumers and customers. The Splenda Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda every day.
The Sr. Marketing Specialist will drive growth for the brand through innovative commerce activations. The Sr. Marketing Specialist will be responsible for working with agencies to drive brand equity and trial via multiple digital and retail channels. In addition, the Sr. Marketing Specialist will have stewardship of a growth form within the portfolio, managing the innovation process and sell-in. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.
About Splenda: Splenda brand has brought sweetness to the world since 1992. Today, the Splenda brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it's the recommended brand of sweetener by healthcare professionals. From original Splenda Zero Calorie Sweetener to Splenda Naturals, the Splenda brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities: - Manage a strategic innovation plan for a growth form within the brand portfolio in North America.
- Drive innovative activation and commerce efforts, working with agencies to test and learn
- Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Execute the growth plan by bringing the new pipeline of products to market with cross-functional teams
- Support sell-in efforts with retailers to drive distribution across channels
Desired Skills & Required Experience - BS/BA in business, marketing or related discipline required.
- 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.
Physical Demands - Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions
- Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media
- Must possess visual acuity to document company records
- Must be able to lift 20 pounds