Sr Marketing Specialist

We are seeking a dynamic and experienced Sr Marketing Specialist to join our team. This role offers the opportunity to develop and implement integrated marketing programs that reach healthcare professionals, while working in a collaborative and innovative environment. Responsibilities
•  Develop and execute comprehensive marketing strategies to enhance brand reputation and growth.
•  Map customer journeys and identify key messaging and materials for various stages.
•  Collaborate with cross-functional teams to ensure effective execution of marketing initiatives.
•  Create and oversee content development, ensuring alignment with regulatory requirements.
•  Utilize omni-channel marketing models to maximize outreach and engagement.
•  Measure and analyze program impact, providing insights for continuous improvement.
•  Build and maintain stakeholder relationships to effectively communicate brand messaging. Skills
•  Bachelor's degree in a relevant field with a minimum of 4 years of experience in marketing.
•  Proven ability to navigate complex organizational structures and manage multiple stakeholders.
•  Strong knowledge of project management systems, particularly Veeva and Workfront.
•  Excellent communication and interpersonal skills, with the ability to influence decision-making.
•  Demonstrated ability to develop and implement marketing programs with measurable results. Preferred Skills
•  Experience in the medical device or regulated industry is highly desirable.
•  Familiarity with advertising campaign planning and content strategy development.
•  Ability to manage deadlines and budgets effectively.
•  Strong analytical skills to assess program performance and drive improvements. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives. Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview. Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment. PandoLogic. Category:Marketing & Biz Dev,