Sr Manager

Job Summary

The Senior Manager, Advanced Analytics & Insights is a hybrid role requiring 50% on-site presence. As a member of the US Commercial Excellence team reporting into the Director of Commercial Analytics & Insights, this individual will lead and execute Advanced Analytical Projects utilizing Statistical Methods to support key Marketing and Sales strategic objectives. Acting as a strategic partner to Sales, Marketing, Forecasting, and other cross-functional teams, the Senior Manager will play an instrumental role in providing complex analytics to address key business questions. Key Responsibilities include (but not limited to):
•  Perform hands-on analytics utilizing Statistical Modeling Techniques such as Regression Analysis, ANOVA, ANCOVA, Test/Control, Time-Series Analysis, Cluster Analysis, Decision Trees, utilizing advanced analytics tools like SAS, R, SQL, Python etc.
•  Utilize their expertise to executing projects involving Promotion Response Evaluation/Modeling, Portfolio Optimization, Forecasting, and Market-Mix Modeling to evaluate the impact of various promotional tactics & marketing campaigns.
•  Lead & support projects in the arears of Business Performance Analytics, Sales Force Optimization, ROI/Impact Analysis on Marketing tactics, Forecasting, Digital Marketing Analytics, and Market Research.
•  Collaborate with Sales Operations and Data Strategy teams to enhance CRM systems and data warehouse, roll out new initiatives, and support targeting and sales contests for the Field Sales team.
•  Collaborate with all the key Business Stakeholders to Identify KPIs for various initiatives and deliver actionable insights through BI reporting tools. A strong business acumen in the US Vaccines Market, Advanced Analytics & modeling skills, Knowledge of Pharmaceutical Data Sources, and excellent communication, leadership, & project management skills are critical for this position.

Principal Accountabilities

Advanced Analytics Skills
•  Lead projects that employ advanced statistical modeling, analysis & methodologies to deliver actionable insights, supporting Sales & Marketing leadership in evaluating the impact of various marketing tactics and campaigns through ROI (Return on Investment) measurement, thereby enabling data-driven decisions to optimize promotional spending.
•  Present complex analyses and key insights in a clear, digestible format that facilitates strategic and tactical decision-making.
•  Develop innovative methodologies using advanced statistical analytics techniques such as, regression, clustering, decision trees, time-series analysis, and neural networks, to help address complex business challenges.
•  Serve as a Data Scientist, with hands-on expertise in tools such as SAS, R, Python, and Power BI.
•  Design and implement a forward-thinking advanced analytics strategy to guide and enhance US commercial strategy and tactics.
•  Support the design and evolution of the strategic forecasting strategy and process for Seqirus North America, delivering short-term forecasts throughout the year.
•  Identify appropriate data to support analytics solutions and translate information into actionable insights for strategic decision-making.
•  Continuously evaluate and deploy the right vendors, tools, methodologies, and analytical techniques to ensure best-in-class, timely, and cost-effective outputs.
•  Deliver high-quality, timely, and actionable insights that identify opportunities and risks, translating them into clear recommendations with associated business implications. Sales Force Effectiveness
•  Lead initiatives related to Sales Force Sizing and Optimization, ensuring alignment between brand strategies and overall business goals.
•  Lead the annual Segmentation and Targeting process to align business objectives and implement targeting strategies for Field, Inside Sales, and Non-Personnel promotion channels.
•  Collaborate with Sales, Marketing, and Sales Operations to develop, monitor, and report on key performance indicators through custom analysis and reporting/dashboards.
•  Partner with Sales Enablement & Data Strategy to provide inputs to evolve and enhance the CRM system, reporting, and other enablement tools to ensure alignment with strategic portfolio goals.
•  Lead and conduct Sales Force Effectiveness (SFE) studies using a combination of market research techniques and secondary analytics.
•  Monitor and evaluate sales performance metrics, providing insights and recommendations to drive business and improve overall sales effectiveness. Leadership and Management
•  Act as a strategic partner to franchise marketing teams and contribute as a member of the team.
•  Identify initiatives and projects independently, providing analytics solutions for key strategic needs/questions to support the full book of business in the US.
•  Utilize excellent communication skills to influence and provide recommendations to Sales and Marketing leadership, driving strategic decision-making through the synthesis of analytical results into actionable insights.
•  Identify, lead, and perform analytical projects ranging from simple strategic business analytics to complex advanced analytics using statistical methodologies.
•  Partner with cross-functional teams such as Data Strategy, IT, Sales, and Marketing to align on goals and successfully launch and scale new capabilities.
•  Continuously research emerging technologies and propose innovative, state-of-the-art solutions to enhance the insights generation process through analytics. Performance Reporting & Dashboards
•  Support the design of robust performance reporting and dashboards by identifying key performance indicators to monitor and measure the success of the North America commercial business.
•  Think through the lens of the customer to identify KPIs that track the effectiveness of various initiatives, translating data/KPIs into actionable insights and providing strategic recommendations to stakeholders.
•  Collaborate with Sales Enablement to identify, evolve, and propose new and appropriate data sources/metrics to enhance the insights generation process.
•  Lead, guide discussions, and influence Sales and Marketing leaders on the actionable use of insights to support decision-making.
•  Partner strategically with Marketing leadership to develop dashboard solutions that monitor and measure the success of various marketing tactics and digital marketing platforms.
•  Support initiatives involving the validation of vendor data sources to improve the end product. JOB CRITERIA

Scope/Accountability
•  Identify, lead, and execute analytical projects to drive Commercial Business.
•  Lead Sales Force Effectiveness projects including Segmentation & Targeting exercise.
•  Lead discussions on the reporting needs, identifying & propose KPIs essential for tracking performance
•  Identify vendors & data sources to be used for various analytical projects to provide insights that matters Impact/Influence/Liaison
•  Impact commercial decisions based on rigorous and insightful analyses of internal and external data
•  Influence product growth with accurate targeting and alignment
•  Influence the decision making for the Marketing spend on the promotions & tactics.
•  Contribute to other peer led strategies such and CS, Data Strategy, IT, Training, and Business Operations
•  Contribute to build long-term digital analytics strategy and measurement of KPIs Key Relationships
•  Sales and Marketing
•  Sales Enablement, Training, Forecasting, and Business Operations
•  I&T
•  Finance
•  Legal and Compliance
•  External vendor relationships as they relate to data procurement and analysis, consulting resources, and sales operations systems Decision Making
•  Lead discussions to provide actionable insights & recommendations to drive business and potential future growth
•  Align analytics to the Business Strategy and Brand Objectives pillars, to ensure its impact on bottom-line
•  Influence key stakeholders to make necessary business decisions to complex business challenges at hand through the power of analytics
•  Lead the conversations to help identification of KPIs for Sales and Marketing dashboards, to help focus on desired areas of business Innovation
•  Develop new state-of-art methodologies and innovative analytics to drive business
•  Onboard new data sources and technology platforms that can enable powerful insights generation
•  Benchmark with industry best practices as they relate to commercial analytics and insights generation Knowledge, Skills & Competencies
•  Expert level advanced analytics skills, understanding techniques including regression, clustering, decision trees, time-series analysis, neural networks, etc.
•  Familiarity with Analytics tools across industry, with expert level hands-on skills with at least one (e.g. SAS, R, Python, Advanced MS Excel, Power BI etc.)
•  Experience partnering with commercial organization to understand sales & marketing challenges & ability to deliver analytical solutions.
•  High impact leadership skills, including setting a clear vision and strategy, communicating to stakeholders, driving urgency and results.
•  Working knowledge of CRM Platforms such as Veeva preferably Veeva.
•  Interpersonal skills and the ability to collaborate successfully and build relationships with internal teams, vendors and agencies click apply for full job details