Hybrid - Office Locations: San Diego, CA & Denver, CO
Sr. Growth Specialist (Accounts) 85SIXTY is a performance-driven agency focused on helping brands grow through integrated marketing and technology solutions. We have an acute focus on big-picture thinking and driving our clients' business growth by developing integrated strategy that transitions into sharp coordinated tactical execution. We are looking for a Senior Growth Specialist to lead cross-channel media strategy, analytics, and optimized activations.
Role Overview: As a Senior Growth Specialist, you'll thread planning and delivering measurable outcomes across our teams of paid media, creative, social, and analytics specialists. You are able to connect paid media efforts to owned, shared and earned media. This position also acts as a strategic extension to our Account Managers by directly fielding and discussing technical media questions from our clients related to channel recommendations, targeting, KPIs, results, and optimizations. We expect this person to be progressive in their understanding of consumer patterns and emerging media trends.
The person should have several years of experience across media planning/strategy and media buying/activation with both large and small consumer focused brands. This role requires hands-on work in media platforms and data analysis. Experience working in hospitality and travel is desirable.
Responsibilities: - Develop actionable media strategies aligned with client growth goals.
- Serve as a media expert, advising clients on optimizations and new campaign ideas.
- Collaborate with account teams to understand and meet client expectations for growth, including methodical testing.
- Use reporting tools and resources (combination of internal reporting, client provided reporting, and in-platform data) to monitor performance, identify improvement areas, and anticipate issues.
- Educate clients and propose proactive solutions for growth.
- Work with cross-functional teams to integrate consumer insights into media strategies.
- Assist with in-platform tasks and participate in client meetings, workshops, and planning sessions.
- Monitor marketing trends and recommend new strategies.
- Help create communication plans, set KPIs, and determine channel mix and budgets.
- Support new business development efforts.
Desired Qualifications: - Experience in media planning, buying, and activation across digital and traditional channels. Minimum 4+ years of hands-on, buying/ managing media in at least one performance platform (GoogleAds, Meta Business Manager, DV360, The Trade Desk, etc) is required
- Strong data analysis skills, attention to detail, and familiarity with media and analytics platforms.
- Ability to translate data insights into actionable strategies and optimizations.
- Understanding of brand and performance media and the synergy across the two.
- Strong understanding of first-party data principals including 1P data activation tactics.
- Collaborative, with strong interpersonal skills and client-facing experience.
- Natural, proven leadership instincts that both your clients and internal team will trust.
- Flexibility to travel for work meetings and events
Benefits: - Competitive salary and benefits package.
- Medical, Dental, Vision
- Life/AD&D
- FSA - Health/Dependent Care
- Voluntary Life/AD&D
- Retirement Plan
- FTO - Flexible Time Off
- Paid Holidays Annually: 14
- Opportunities for professional development and growth.
- Collaborative and dynamic work environment.
- Contribution to impactful and innovative projects in the digital space.
Compensation Disclaimer: Compensation Range: $105,000 - $120,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.
EEO Statement: 85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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