M SEARCH is proud to be exclusively retained on the search for a Senior Growth Marketing Manager on behalf of a purpose-driven nonprofit dedicated to making a meaningful impact. This is a unique opportunity for a strategic, data-driven marketer to help shape and scale a digital growth engine that fuels mission outcomes.
About the Role:
You'll lead digital strategy and execution across acquisition, retention, and engagement channels-driving ROI, elevating the brand's online presence, and deepening relationships with supporters. You'll collaborate across teams, own the performance marketing roadmap, and use your expertise to unlock growth opportunities through analytics, innovation, and customer insight.
What You'll Do:
Strategy & Growth
- Build and execute cross-channel digital marketing strategies to drive revenue and donor growth.
- Analyze market trends, user behavior, and competitive insights to inform campaign direction.
- Own the marketing budget and allocate resources to maximize return.
Campaign Management & Optimization
- Lead full-funnel campaigns across paid social, SEM, SEO, email, content, and display.
- Continuously optimize performance using A/B testing, analytics, and audience segmentation.
- Collaborate on creative content that resonates and converts.
CRM, Retention & Lifecycle Marketing
- Own CRM and marketing automation strategy to nurture supporters and donors.
- Design email journeys and retention initiatives to boost lifetime value and engagement.
- Use data to personalize outreach and improve donor experience.
Insights, Analytics & Reporting
- Track and analyze KPIs across channels using tools like GA4, HubSpot, and Meta Ads Manager.
- Deliver regular performance reports and strategic insights to stakeholders.
- Identify opportunities to improve efficiency, reach, and engagement.
Leadership & Collaboration
- Mentor junior team members and contribute to a culture of innovation.
- Partner cross-functionally with development, creative, and operations teams.
- Manage vendor and agency relationships as needed.
You'd Be a Great Fit If You Have:
- 7+ years of digital marketing experience (with at least 3 in a leadership role).
- A strong foundation in growth marketing, CRM, email, and performance channels.
- Proven results in scaling digital programs and increasing ROI.
- Hands-on experience with marketing tools like HubSpot, GA4, Meta Ads, Google Ads, etc.
- Passion for mission-driven work and a collaborative, fast-paced environment.
- Exceptional communication skills and data-driven thinking.