Sr Digital Marketing Specialist

The Sr. Digital Marketing Specialist is responsible for developing and executing (B2B or Direct) Paid Media programs. Partnering with crossfunctional teams you will develop the strategy and execution of digital media campaigns through paid search, paid social and displaychannels. Your primary goal is to drive leads and profitable sales in support of Deluxe's portfolio of products, services, and Enterprise goals.Collaborating with business stakeholders, creative services, outside vendors and other internal teams you will define strategies and tactics,manage ad testing schedules, budgets, ensure timely delivery, and report results.Drive campaign strategy, creation, and execution of digital marketing campaigns within the (B2B or Direct) segment toachieve acquisition, lead nurture, retention, cross-sell, and revenue goals. Manage all aspects of program development, expansion, optimization, reporting, forecasting, bid management, and budgetingContinuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audiencemanagement, customer journey, lead and traffic quality, campaign structure, etc.
• Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce,Product, and external agencies) to develop, monitor, and optimize programs throughout the customer journey and marketingsales funnel. Provide channel content/technical requirements in support of overall go to market strategyBasic Qualifications:Education and Experience: Bachelors and 3 years or HS/GED and 7 years2+ years' experience defining strategy and execution of paid digital marketing campaigns in paid Search, paid Display, andpaid Social channels A customer acquisition specialist, who will create, manage, track, analyze and optimize Paid Media programsSignificant experience developing and managing campaigns in AdWords, Bing Ads, Facebook, LinkedIn, ProgrammaticDisplay (TradeDesk, etc.). Experience and accountability building and managing large programs and budgets
• Expertise in keyword and audience research tools, website analytics tools

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.