As part of the Client Services Department, the Digital Account Manager plays a key role in client acquisition, retention and account growth through excellence in client service. They build strong client relationships by ensuring excellence in delivery, clear communication and sound strategic guidance.
They have an understanding of all or some areas of digital marketing and are pivotal to the successful planning and execution of international digital marketing campaigns for our clients. The Digital Account Manager is strategic, data-driven and client-focused. They find it easy to explain digital marketing concepts to clients and colleagues. They possess good cross-cultural communication, organization and time management skills to manage global client stakeholders and production teams, while always focusing on quality, profitability, performance and growth. They are expected to employ and grow their account management and strategy skills while being hands in delivering digital marketing projects.
This position reports to the Regional Director of Digital Marketing and is responsible for business development support, key digital account management and growth, including ownership of client/account strategy and KPI reporting.
DESCRIPTION
- Work alongside the client services team to manage clients withing the Digital Marketing space across services including but not limited to: SEO, Paid Media, social media, Content Creation, Content Marketing and more as relevant to the role.
- Manage a book of business corresponding to experience level, responsible for client retention and growth targets for the assigned respective book of business, with support and oversight from Manager(s).
- Create of client facing documents including but not limited to proposals, Quarterly Business Reviews, and deliverables as required for client(s) and account(s) success.
- Brief and oversee execution of multiregional strategies by our global digital production teams, acting as liaison with client stakeholders and agency partners.
- Perform quality assurance of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performance.
- Proactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s).
- Manage budgets and account health aligned to company metrics in collaboration with Production teams.
- Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients.
REQUIRED SKILLS
- Superior written and spoken communication skills in English
- Independent, self-motivated, results-oriented and dynamic with careful attention to detail
- Exceptional problem solving and critical thinking skills
- Ability to work effectively under pressure to meet tight deadlines and challenging goals
- Basic accounting, financial tracking of client budgets
- Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
- Willingness to travel to offsite client or sales meetings as appropriate
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Comfortable in client calls, meetings and presentations as an active contributor and/or leader of calls/meetings
- Familiarity with digital marketing practices, and continued evolutions in in Search Marketing, Content Marketing, Social Media Marketing and other digital marketing areas as relevant
- Experience managing a book of business with financial targets, and budgeting marketing/media plans
- Experience writing and explaining project briefs to multi-dimensional teams across digital marketing channels
REQUIRED EXPERIENCE AND QUALIFICATIONS
- Minimum Bachelor's degree or its equivalent in marketing, communications, journalism or other related
- Minimum 4 years of experience in digital marketing, with experience managing clients engaged in SEO programs
- Minimum 3 years' digital marketing agency experience, prefereably in a client facing role
- Strong IT literacy, including proficiency in Microsoft Word, Excel and PowerPoint
DESIRED (NOT REQUIRED) SKILLS AND EXPERIENCE
- Experience managing and/or servicing international accounts/clients
- Knowledge of a second language
- Experience managing clients engaged in Paid Media, Social Media, GenAI, and other Digital Marketing programs
- Vertical specialization in Life Sciences, Travel, Finance, and/or B2B
- Experience working on new business initiatives and/or agency pitch teams
- Experience managing Enterprise level clients