YOUR RESPONSIBILITIES:
• Lead communication strategy development that leverages insights to generate and nurture leads and customers effectively across the customer lifecycle.
• Demonstrate passion for developing marketing campaigns that utilize CRM principles that maximize achieving client business goals.
• Develop deep insights into customer beliefs, attitudes, barriers and drivers across the entire journey, leveraging secondary and primary research and social listening.
• Design customer experience programs using a multitude of channels and platforms as appropriate including email, direct mail, mobile and social.
• Research and write creative briefs and brief internal teams.
• Develop content strategy for new campaigns that engages customers and helps them to change behavior.
• Work with creative teams to inspire great work through strategic direction, knowledge of channel and industry best practices informed by meaningful data insights.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Work collaboratively with Marketing Sciences team to establish KPIs, define the learning/testing plans, and provide analysis reports/key takeaways.
• Develop presentations and present recommendations to client.
• Maintain up-to-date of knowledge of evolving CRM best practices.
REQUIRED SKILLS:
• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of CRM and prior experience developing business rules.
• Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
• Strong knowledge of CRM channel experience.
• Ability to collaborate with internal and client teams, thrive in a fast-paced environment, and manage multiple projects with various deadlines simultaneously.
• Financial services experience preferred.
• Proficient in Microsoft Office and development of Powerpoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.