Sr Counsel

Mc Lean, Virginia

BBB National Programs, Inc.
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Senior Counsel

WHO WE ARE

We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self-regulation, we are currently operating more than twenty globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. Our programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in areas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

ABOUT BBB NATIONAL PROGRAMS' CHILDREN'S FOOD & BEVERAGE ADVERTISING INITIATIVE

The Children's Food & Beverage Advertising Initiative (CFBAI) is an advertising self-regulation program created in 2006 and administered by BBB National Programs through which leading U.S. food, beverage, and quick serve restaurant companies work to improve the landscape of food advertising to children. Companies participating in CFBAI voluntarily commit to either not advertise any foods/beverages to children or to advertise only foods/beverages that meet CFBAI's nutrition criteria, among other commitments. BBB National Programs monitors and publicly reports on participants' compliance with their CFBAI commitments, keeps participants informed of issues relevant to child-directed food advertising, and works with participants on program modifications that support responsible child-directed advertising practices.

BBB National Programs also administers the Children's Confection Advertising Initiative (CCAI), a similar advertising self-regulation program modeled on CFBAI for small- to medium-sized confectionary companies.

YOUR IMPACT

As the Senior Counsel, CFBAI, you will be part of expanding BBB National Programs' self-regulatory presence and relevance in food and beverage marketing through the continued growth of the CFBAI and CCAI programs. You will manage key elements of program administration to ensure participant compliance with CFBAI/CCAI commitments and help develop and execute strategy in support of organizational objectives, such as expanding CFBAI into other market segments, developing related self-regulatory programs in food and beverage marketing, and fostering partnerships that expand the organization's impact and reach. Your contributions will help CFBAI and CCAI continue to deliver on their mission of improving the children's food advertising landscape through effective self-regulation.

Essential Duties and Responsibilities
  • Assist in developing program strategy with our coalition of food, beverage, and quick serve restaurant participants to expand CFBAI's reach and increase the impact of our program participants' responsible advertising commitments.
  • Research and identify program growth opportunities and help execute outreach strategy
  • Manage monitoring of participants' food and beverage advertising for compliance with program commitments
  • Monitor and advise participants on program-relevant legislative, regulatory, academic, and media developments
  • Develop and maintain active liaison with relevant government agencies, trade associations, public health and advocacy groups, and international organizations
  • Support the development of program communications, including writing, producing, and publishing of reports, product lists, and public-facing communications regarding the activities and progress of the program
  • Participate in monthly stakeholder briefings, assist in preparing meeting materials and talking points, and provide administrative support to participants with respect to program commitments.
WHAT YOU WILL BRING

Must have:
  • 5+ years of experience in law or government or regulatory affairs, preferably with a focus on advertising or marketing and/or public policy related to food, nutrition science, or children's issues
  • Juris Doctor (JD) Degree
  • Established reputation for expertise and integrity
  • Excellent written and verbal communication skills
  • Demonstrated public speaking and public relations abilities
  • Experience addressing complex and controversial subjects and projects involving multiple stakeholders
  • Strong analytical, problem-solving, and decision-making skills
  • Excellent attention to detail
  • Strong interpersonal skills, ability to be adaptable and collaborative in a consensus-building setting
  • Strong Office 365 and other similar skills
Let us know if you have:
  • Law firm or in-house counsel experience
  • Experience in federal or state regulatory agencies (FTC, FDA, USDA, etc.) or state or federal legislative offices.
  • Leadership experience at a non-profit organization
  • Familiarity with digital advertising technology
  • Microsoft Dynamics or other CRM experience
WHAT WE OFFER:

At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace, while cultivating a team of talented and engaged professionals who seek out new challenges and opportunities to catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.

Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans, paid short-term disability insurance, and life insurance.

Financial Well-Being: Build your retirement savings with our 401k plan matching up to 7% of your contributions.

Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and sick leave.

Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.

Environment: Our modern headquarters in McLean, VA provides the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive mindset and diverse workforce are strengths in fulfilling our mission; therefore, we continuously work to engage and develop diverse and inclusive talent and leaders.

BBB National Programs is proud to be an equal employment opportunity employer.
Date Posted: 17 April 2025
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