Sr Content Management Analyst

Durham, North Carolina

Experis
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Our client is seeking SEO Content Strategist. a to join their team.

Title: SEO Content Strategist
Location: Remote
Contract till Dec 31, 2025, with possibility of Extensio
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This is a SEO Content Strategist Role.

Job Profile Summary
The SEO Content Strategist

• Self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities

• drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing

Job Description

• Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content

• Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps

• Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments

• Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content

• Execute an enterprise SEO strategy that drives business goals and builds readers' health and insurance knowledge

• Write, edit and review copy that reflects Clients brand, tone of voice and position in the market while following our brand and web content guidelines

• Collect input from partners and usher content through the review process to ensure timely web publishing

• Apply design thinking and UX principles to page authoring

• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility

• Uphold an enterprise content governance model and editorial publishing process

Hiring Requirements

• Bachelor's degree in English, communications, journalism or equivalent

• 5 years of experience in SEO and web content strategy

• Web content management system platform experience

• Experience or certifications in SEO best practices

• A portfolio of samples or case studies to show what content challenges you've tackled in your career thus far

• Initiative and the ability to self-start and self-lead

Preferred Qualifications

• Master's degree in digital storytelling, human-computer interaction, or related fields

• Experience writing content for regulated industries with both B2B and B2C audiences

• Adobe suite experience with deep AEM platform expertise

• A transformational, digital-first mindset

Hiring Requirements

Bachelor's degree or advanced degree (where required)

• 5+ years of experience in related field.

• In lieu of degree, 7+ years of experience in related field.

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you.

About ManpowerGroup, Parent Company of:Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

Date Posted: 09 April 2025
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