We're on the hunt for a passionate and creative Marketing Manager to lead bold, on-the-ground brand activations in key sports markets across the U.S.
This role is designed for a strategic professional with a deep affinity for sports culture, a proven ability to create impactful real-world engagement, and the expertise to transform visionary concepts into memorable experiences that resonate with fans.
This is a field-based position requiring an individual who excels in executing on-site activations, fostering community engagement, and collaborating with external partners to elevate brand visibility in a competitive landscape.
Primary Duties and Responsibilities:
- Develop and implement grassroots marketing strategies to enhance brand engagement, relevance, and excitement within targeted sports communities.
- Oversee on-the-ground operations, managing initiatives such as mobile brand activations, street team deployments, pop-up events, game-day promotions, and community-focused programs.
- Identify, negotiate with, and manage relationships with agency partners, brand ambassadors, and regional vendors to ensure seamless execution of campaigns across key markets.
- Handle all aspects of event logistics, including securing permits, conducting site evaluations, recruiting and training street teams, and managing day-of operations.
- Work in close partnership with internal teams-spanning brand, partnerships, and content-to maintain alignment in messaging and storytelling across all campaign touchpoints.
- Build and maintain strategic alliances with sports organizations, leagues, and local community groups to amplify campaign reach and foster greater participation.
Qualifications and Skills:
- A strong passion for sports and a comprehensive understanding of sports culture and fan dynamics.
- Demonstrated experience in guerrilla marketing, experiential events, or grassroots campaign management, preferably within the sports sector.
- Exceptional organizational and logistical skills, with a track record of managing complex projects and delivering results under tight timelines.
- Proven ability to collaborate effectively with cross-functional teams, external agencies, and diverse stakeholders.