Specialist

Job Description Summary
Organizational Summary Statement:
The marketing and communications specialist is a key member of the University of Maryland College of Education's marketing and communications team. The position reports to and works closely with the director of marketing and communications to develop and implement strategic and creative marketing and communications strategies that align with and support the college's vision and strategic priorities.

The position assists in amplifying the voice of the college, driving brand awareness, and engaging target audiences through various channels. The specialist will be a strategic thinker with a passion for storytelling and creating compelling, cross-platform digital content that promotes the college's research, programs and people.

Primary Responsibilities:
Create engaging written, visual and multimedia content, including social media posts, website copy, press releases, newsletters, brochures, email campaigns, and other promotional materials for various audiences
Develop and implement digital marketing strategies; monitor the impact of strategies
Manage the college's website, including drafting, posting, and removing outdated content
Produce email campaigns and newsletters, and manage newsletter distribution lists
Serve as a brand steward and ensure all communications and marketing efforts adhere to the College of Education's brand guidelines
Monitor a wide range of analytics, including social media metrics, click-through rates for email communications, website traffic and media coverage
Attend college-wide events to help with logistics and curate content, with the expectation of occasional night and weekend responsibilities
Assist in developing and implementing effective PR strategies
Other duties as assigned

Preferred Qualifications:
Five to seven (5-7) years of professional communications experience.
Experience working with the media
Ability to capture high-quality photos and videos
Strong understanding of Search Engine Optimization (SEO) best practices
Experience planning, managing and implementing marketing or communications campaigns across a range of digital and traditional media
Proficiency with social media platforms (i.e., X, Instagram, Facebook, LinkedIn, Threads)
Experience with Google Analytics
Familiarity with web content management systems, such as Drupal
Familiarity with design software/programs (i.e., Adobe Creative Cloud, Canva, etc.)
Experience using CRM email platforms, such as MailChimp and Salesforce
Proficiency with social media platforms and PR tools (i.e., Cision, Falcon, etc.)

Knowledge, Skills and Abilities:
Strong interpersonal, and written and verbal communication skills
Excellent organizational skills and superior attention to detail
Superior project management and time management skills
Ability to work collaboratively, build relationships, and effectively manage internal relationships
Demonstrated commitment to advancing equity and justice
Self-motivated, with growth mindset

Minimum Qualifications
Education: Bachelor's degree from an accredited college or university.

Experience: Three (3) years of professional communications experience.

Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.
Knowledge of writing, editing and public relations.
Knowledge of interviewing, content editing, copy editing, and proofreading.
Skill in oral and written communication.
Skill in the use of Microsoft Office products.
Ability to interpret and apply policies, procedures, regulations, and laws.
Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.

Additional Job Details

Required Application Materials: Resume, Cover Letter, and List of References

Best Consideration Date: February 7th, 2025

Posting Close Date: NA

Open Until Filled: Yes

Job Risks
Not Applicable to This Position

Financial Disclosure Required
No

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department
EDUC-College of Education

Worker Sub-Type
Staff Regular

Salary Range
$55,000 to $90,000

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO/AA Statement

The University of Maryland, College Park is an Equal Opportunity/Affirmative Action Employer; all qualified applicants, including veterans and people with disabilities, will receive consideration for employment. UMD is actively engaged in recruiting, hiring, and promoting underrepresented communities. Please read the entire University of Maryland Equal Employment Opportunity and Affirmative Action Statement of Policy.

Women, Minorities, Disabled, Veterans, and LGBTQ+ Welcome.

Diversity Statement

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
Title IX Non-Discrimination Notice

The University of Maryland (UMD) does not discriminate on the basis of sex, gender identity or expression, sexual orientation, race, color religion, national origin, ethnicity, physical or mental disability, protected veteran status, age, genetic information or any other characteristic protected by law in its programs and activities. Specifically, Title IX prohibits discrimination on the basis of sex in UMD programs and activities, including with respect to admission and employment.

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