Company Description:
Playbook is the creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: .
Please Note.:
This role is for a standalone fitness technology for one of the most influential male fitness influencers on social media (may also include working on Playbook's social as well - TBD)
In This Role, You'll:
- Responsible for the strategy and execution of famous fitness influencer's social media channels
- You'll orchestrate and oversee the creation of captivating content that resonates with our audiences
- You'll spearhead social media campaigns that align with our business objectives; and propel traffic and conversions on key initiatives
- You'll dive into the realm of community management and social monitoring with finesse.
- Bring to life new ideas to educate our social following about the tech platform
- You'll transform intricate concepts into riveting content across various channels
- Craft an industry-leading LinkedIn strategy (likely Twitter, Tiktok as well)
- You'll leverage internal and external relationships to position company as a thought leader in the male fitness vertical
- You'll curate compelling content packages with top customers, showcasing their success stories and driving platform adoption
- Collaborate strategically with Product and Marketing stakeholders
- You'll amplify their initiatives, integrating social media into broader marketing campaigns with a collaborative mindset.
- You'll set quarterly channel strategies with the manager to ensure alignment with broader marketing objectives
- Unlock the potential of Social as a powerful engine for lead generation
- You'll craft unique and engaging content, leveraging all social media platforms to drive new customers to our marketing site.
- Keep your finger on the pulse of the fitness economy
- You'll pitch new ideas and post formats to keep our channels fresh and relevant
Qualifications:
- Knowledge of fitness is a MAJOR PLUS.
- Experience working to develop a personal brand is a MAJOR PLUS
- Proven experience as a Social Media Strategist
- Expertise in social media platforms, including but not limited to Instagram, Facebook, Twitter, and YouTube
- Excellent knowledge of social media trends, best practices, and emerging platforms
- Strong analytical and problem-solving skills
- Ability to create and curate engaging content
- Experience with social media management tools and analytics platforms
- Strong written and verbal communication skills
- Ability to work independently and collaboratively in a remote team environment
- Passion for fitness, wellness, and sports
- Bachelor's degree in Marketing, Communications, or a related field