Title - Social Media Strategist
Duration - 6 months
100% Remote We are seeking a highly skilled
Social Media Strategist with
6-8 years of relevant experience in developing social media strategies for brands, ideally within the
asset management or insurance industry. The successful candidate will have a proven track record of growing social media communities while developing and executing
best-in-class social content programs. A strong understanding of
social media algorithms and best practices is essential to optimize strategies and effectively engage with existing communities.
Responsibilities: - Set the strategic direction for social media content aligned with the client's overall business strategy.
- Assess the client's existing social media strategy and provide recommendations for optimizations.
- Establish KPIs across all social media programs and assess performance.
- Collaborate with the Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing teams, to align social media campaigns with broader objectives.
- Partner with the Communications team to amplify key news and press appearances.
- Manage content development from ideation, production, reviews, and approvals to publishing.
- Develop a Social Operations Playbook to outline processes for publishing, creative specifications, and engagement guidelines, ensuring consistency across all channels.
Qualifications: - 6-8 years of experience in organic and paid social media, ideally within the asset management or insurance industry (agency experience is a plus).
- Proven success in growing and engaging social media audiences.
- Experience working with social media publishing and listening tools (Sprinklr, etc.).
- Ability to develop, execute, and measure the success of a cross-channel social media strategy.
- Strong personal initiative and entrepreneurial mindset to thrive in a dynamic environment.
- Quick learner with strong attention to detail.
- Excellent communication and presentation skills.