Job Title: Social Media Strategist Location: Los Angeles (On-Site) Salary Range: $65,000 - $85,000/year (depending on experience, with room to grow) About Us: At Backdrop, we don't just set the stage; we create memorable experiences that elevate every moment. From trade shows to red carpet events, weddings, and beyond - our portable event backdrops and displays have set the scene for thousands of happy customers across the US and Canada. Built on quality, innovation, and unparalleled customer service, our brands- and -lead the charge in our field.
We're seeking a
Social Media Strategist who knows the power of short-form storytelling, understands what makes audiences stop scrolling, and crafts content that resonates.
Why Join Us?- Work with a forward-thinking, innovative team that values creativity and data.
- Be the architect of engaging narratives that resonate with millions.
- Take ownership of a growing platform where your ideas will shape our success.
- Access cutting-edge tools and resources to bring your ideas to life.
What You'll Do:- Content Planning: Develop a strategic content calendar for platforms like Instagram, TikTok, Facebook, and LinkedIn, with an emphasis on storytelling and brand alignment.
- Content Creation: Ability to create short form content for Pinterest, Instagram, TikTok, Youtube, LinkedIn.
- Short-Form Mastery: Write snappy, scroll-stopping captions, video scripts, and posts that resonate with audiences across platforms.
- Community Engagement: Craft messaging that builds connection, loyalty, and engagement with our online community.
- Campaign Writing: Bring big ideas to life with creative campaign concepts that capture attention and spark conversations.
What You Bring:- Expert Writing Skills: You're a master of crafting short-form content that hooks, engages, and converts.
- Retention Knowledge: Deep understanding of audience retention strategies, from intro hooks to mid-video resets and powerful closing CTAs.
- Creativity Meets Analytics: You blend the art of storytelling with a strong understanding of audience data to produce content that works.
- Social Media Savvy: Experience crafting content and growing audiences on platforms like Instagram and TikTok.
- Trend Awareness: You know what's trending and how to adapt it into narratives that fit our brand.
- Results-Oriented: A track record of growing social channels and engaging audiences through sharp, targeted writing.
- Flexibility & Collaboration: You thrive in a fast-paced environment, work well with creatives, and can pivot when needed.
The Perks: We're a collaborative, growing team that takes our work seriously - but not ourselves. You'll have the freedom to own your role, suggest improvements, and make a real impact. No micromanaging, no red tape - just good people doing great work.
- Competitive salary and performance bonuses.
- A creative team that values and celebrates storytelling.
- Opportunities for personal and professional growth in a rapidly growing company.
- Great in-office culture where you are valued.
How to Apply: If you love crafting social content that captivates and connects, send us your resume, a portfolio of writing samples, and a cover letter highlighting your best campaign or community-building success story.
Let's write the story of Backdrops success together - hook by hook, script by script.