Social Media Specialist (Part-time)
Organization: Encore Employment Enterprise (E3)
Location:
Remote
About Encore Employment Enterprise (E3):
Encore Employment Enterprise (E3) is a non-profit organization dedicated to helping individuals aged 50+ remain active in the workforce. We connect experienced workers with employers who value their expertise, promote intergenerational collaboration, and combat ageism. As a Social Media Specialist, you will play a crucial role in this mission, empowering older adults to navigate the job market and finding equitable and meaningful work.
Position Overview:
Your role as a Social Media Specialist is not just about managing our online presence but about being a key player in promoting our mission, engaging our audience, and fostering a robust digital community. Your work will be instrumental in building awareness of E3's mission and advocating for older workers.
This part-time position is not just about managing social media, but about unleashing your creativity and strategic thinking to promote E3s impact while advocating for older workers and inclusive employment practices. It's an opportunity to make a real difference.
Key Responsibilities:
Content Creation: Develop and curate engaging, mission-aligned content (graphics, posts, videos) for social media platforms, highlighting E3s programs, success stories, and events.
Content Calendar: Create and manage a content calendar to ensure consistent and strategic posting across all platforms.
Community Engagement: Actively engage with followers by responding to comments, messages, and mentions, fostering a supportive and informed online community.
Campaign Development: Plan and execute social media campaigns to raise awareness about E3s services, events, and initiatives.
Analytics and Reporting: Track, analyze, and report on key performance metrics (engagement, reach, conversions) to refine strategies and improve performance.
Brand Alignment: Ensure all content aligns with E3s mission, vision, and tone, emphasizing inclusivity and advocacy for older workers.
Trend Monitoring: Stay updated on social media trends, tools, and best practices to keep E3's digital presence innovative and relevant.
Collaboration: Work with staff and contractors to amplify organizational goals and effectively promote events, services, and partnerships.
Qualifications:
Proven experience managing social media platforms for a brand, organization, or business (non-profit experience preferred).
Strong writing and content creation skills, with the ability to craft engaging posts and design simple visuals.
Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn) and tools like Canva, Hootsuite, or Buffer.
Familiarity with analytics tools and a data-driven approach to improving content performance.
Ability to connect with diverse audiences, especially older adults and those interested in workforce development.
Passion for E3s mission and understanding of the challenges faced by 50+ workers in the job market.
Preferred Qualifications:
Experience with digital marketing strategies, including paid social campaigns.
Knowledge of accessibility practices in digital communication (e.g., alt text for images).
Background in advocacy, workforce development, or community engagement.
Working Conditions:
Part-time position with flexible hours.
Remote work, virtual team meetings, and occasional events are required.
How to Apply:
Please send your resume and links to any campaigns you have managed or a sample of designs created.