Social Media Marketing Specialist

Toronto, Ontario (ON)

Jewellery Store
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Mandatory Skill: Website Content Management (2 to 3 Years Experiance)


Print:


  • Communicating with our vendors to plan and strategize the marketing strategy and budget
  • Liaising with our vendor partners to ensure that marketing deliverables are running smoothly, on time and on budget
  • Fostering media relationships to efficiently run our print and digital marketing campaigns and to identify new advertising opportunities that deliver awareness, desire and conversion in face of the RDV consumer
  • Negotiate to maintain and improve our contracts with our media partners

Skills needed: Communication, project management, Financial acumen and budgeting


Campaign Design & strategy:


  • Create, curate and manage on-brand, on-trend content to appeal to the RDV consumer
  • Design and rework impactful 360 marketing campaigns including magazine, newspapers, OOH and digital assets
  • Develop creative content that aligns with broader department and campaign goals.
  • Engage online and social media audiences on a regular basis
  • Execute the day-to-day social media activities including scheduling posts, attending meetings with team members, maintenance on our social media platforms including images and videos, and attending various events throughout the week.
  • Grow the presence of our brand across all social media platforms by expanding our social post reach, attracting new followers, and consistently engaging current followers.
  • Ensure that all programming, branding, and materials viewed by our followers are consistent
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics and create reports on key metrics.
  • Assist in the development and management of social media marketing and influencer marketing strategy.


Skills needed: Creativity, Detail oriented, trend savvy, high proficiency in adobe suite (Photoshop/Lightroom), experience in photo editing/ videography


PR Opportunities:


  • Identify partnership opportunities (paid and earned)
  • Able to curate and deliver high impact photoshoots and editorial content for RDV
  • Be the face of RDV in representing the brand at events and photoshoots

Skills needed: networking, creativity, eye for design and luxury


Digital:


Digital Marketing & E-Commerce Support:

  • Set up, monitor, and optimize paid advertising campaigns across Meta, TikTok, and Google platforms
  • Analyze performance data and KPIs, providing reports and strategic suggestions based on insights
  • Collaborate on e-commerce operations, including updating product listings, pricing, visuals, and seasonal collections through CMS
  • Coordinate with the sales team to ensure inventory accuracy and product availability online
  • Support website updates by uploading banners, landing pages, and homepage refreshes in line with marketing campaigns
  • Assist with basic SEO tasks and tagging to improve site visibility and product discoverability
  • Ensure brand consistency across the website, email campaigns, and digital ads
  • Liaise with web developers and third-party agencies to troubleshoot issues and implement enhancements


Billing and Accounting:


  • Ability to work with marketing budgets of over 1 Million YOY
  • Prepare monthly billing packages/ invoices to our vendors
  • Assist the accounting department in collecting payments as well as approving invoices for media payments
  • Create and manage the monthly budgeting reports, identify areas of improvement

Skills:


  • Detail orientated, Financial acumen and budgeting, high proficiency in Excel (pivot tables)
  • Demonstrated organizational and time-management skills to meet deadlines and emerging priorities.
  • Superior interpersonal skills to interact positively, courteously, and professionally with Vendors and Staff.
  • Excellent organizational, time, and project management skills with an aptitude to multi-task several priorities at one time.
  • Strong verbal and written communications and demonstrated presentation skills.
  • Strategic, creative, and innovative thinking skills with the ability to develop ideas 'outside of the box'.
  • Experience working in a social media focused role.
  • Knowledge and experience with major and emerging social media platforms and supporting software: Instagram, TikTok, and Canva for example. A talent and curiosity in the social media space and a proven ability to develop content and maintain relationships with social media audiences.

Availability:

Full Time

On Site


Benefits:

Dental & Medical

Date Posted: 24 May 2025
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