Freelance Social Media Manager
LAM Ryan Hospitality Group
Location: Los Angeles, CA (Hybrid: 1-2 days/week on-site)
Compensation: $4,000-$5,000/month based on experience
Commitment: Freelance, full-time
About Us
LAM Ryan Hospitality Group is a creative force behind some of Los Angeles' most thoughtful restaurants and hospitality venues. Rooted in storytelling, design, and community, we bring together culinary talent, cultural influence, and genuine hospitality to create spaces that feel both elevated and authentic. We're seeking a digital-savvy Social Media Manager who can translate our ethos into standout content and strategy across platforms.
About the Role
We're looking for a Freelance Social Media Manager who lives and breathes digital culture-and knows how to turn it into engaging, effective content. You'll oversee the full social strategy and execution across our portfolio, with a focus on community growth, brand storytelling, and sharp editorial voice. This role is ideal for someone who brings a mix of creativity and structure, and is confident both behind the camera and behind the scenes.
This is a hybrid freelance role requiring 1-2 days on-site weekly at our properties in Los Angeles.
What You'll Do
- Own and manage the social media calendar across all LAM Ryan properties (Instagram, TikTok, and emerging platforms)
- Create, curate, and schedule content that drives engagement, reach, and brand awareness
- Capture photo and video content on-site regularly (1-2 times per week) for real-time storytelling
- Collaborate with in-house chefs, GMs, designers, and leadership to create campaign rollouts and support key initiatives
- Analyze and report performance metrics; adjust strategy based on insights and trends
- Stay ahead of social trends, sounds, and formats that align with our brand tone
- Engage with our digital community, respond to DMs/comments, and support influencer/press visits
- Support occasional paid partnership campaigns and activations with our PR and marketing teams
What You Bring
- 3+ years experience in social media content creation and strategy (hospitality or lifestyle a plus)
- Strong visual eye and editorial voice-especially for Instagram and TikTok
- Skilled in creating reels, short-form video, and light editing using tools like Canva, CapCut, VSCO, Lightroom
- A natural feel for timing, aesthetics, and storytelling through content
- Strong organizational skills and ability to work independently on deadlines
- Based in Los Angeles with ability to visit locations weekly for content capture
- Passion for food, culture, hospitality, and brand-building
To Apply:
- Please send your portfolio, resume, and a short note telling us why you're a good fit to