Job Description
Your Role at Raising Cane's: The
Social Media Manager will assist the Social Media Senior Manager and Social Media and Influencer team in executing the brand's strategies across all social media platforms. This role oversees the development of the brand and owner content calendar, including daily updates. They are responsible for owning and posting content across all platforms, regularly reporting on analytics, contributing to content creation, managing daily community interactions, and monitoring trending conversations and brand mentions. Additionally, this role will collaborate with the Creative Services, Customer Relations, Public Relations, Media & Sponsorships, and Brand Marketing teams to support and execute social media marketing campaigns. Availability for late-night and weekend support is required.
Your Impact and Responsibilities: - Manages the daily postings on all social platforms and channels, including BeReal, Facebook, Instagram (Threads), TikTok, Twitter (X), and YouTube
- Oversees the creation of the content calendar for the brand and owner channels and owns the posting of all brand social content
- Assists with copywriting for the brand social content, including tweets, threads, social captions, and responses
- Manages all aspects of community engagement, including monitoring sentiment across posts and engaging with customers across social platforms
- Prepares social media reports on a weekly, monthly, and quarterly basis and provides strategic analysis
- Identifies and tracks ongoing trends and escalates any potential issues on social media
- Identifies user-generated content (UGC) and seeks customer permission to use their images on the brand's social platforms
- Identifies customers for surprise and delight initiatives and manages communication with giveaway winners
- Collaborates with the creative team on content capture and creation opportunities, including trending videos, food videos, and other relevant creative needs for social media
- Assists the Social Media Senior Manager with requests from local teams, including posts, boosts, and event pages
- Routinely updates the brand's KOMI page and links in social media bios
Qualifications: Qualifications
Requirements for Success: - 3+ years of agency or client-side social media management experience
- Bachelor's degree in marketing, advertising, or related field required
- Strong curiosity and passion for social media, with proven proficiency in managing platforms such as BeReal, Facebook, Instagram, TikTok, Twitter (X), and YouTube
- Familiarity with social media scheduling, analytics, and reporting tools
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Self-driven, flexible, collaborative, with the ability to work quickly
- Strong written, verbal, and interpersonal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Microsoft proficient: Excel, PowerPoint, and Word
- Flexibility working weekends, holidays, early mornings, and evenings
- Ability to travel up to 25% of time is required
Additional Information
All your information will be kept confidential according to EEO guidelines.
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