Social Media Manager - Branded Content

SALARY RANGE: $60,000.00 to $70,000.00

COMPANY OVERVIEW

Interactive One is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.

Since its launch in 2008 by Urban One, iONE Digital's news, entertainment, video, and lifestyle content has driven its growth. From roots in radio, compelling storytelling, and endeavors in frontier technology, the iONE Digital portfolio includes some of the most recognizable brands in the digital landscape. The iONE Digital portfolio focuses on key passion points and interests, including men's and women's lifestyle, sports, beauty, fashion, and entertainment - comprised of BlackPlanet, Bossip, CassiusLife, Elev8, GlobalGrind, HelloBeautiful, HipHopWired, MadameNoire, NewsOne, and TheFumble. Each iONE brand is an authoritative voice in its own right.

The iOne Digital Social Media team creates and distributes all content posted from iOne Digital brands. Reporting to the Vice President of Social, the Social Media Manager, Branded Content will be a creative lead and liaison to the Integrated Marketing and Sales teams working to drive engagement, reach and community across the iOne National social handles for paid and sponsored promotions.

In this role, you will fully familiarize yourself with the portfolio of existing content and franchises offered by the Social Division as a baseline menu of options to serve up to potential clients and sponsors when responding to RFPs and RFIs. Additionally, you'll help to brainstorm and develop on-trend customized outstanding social campaigns and guide the end-to-end process from conceptualization through production for our branded content and franchises.

KEY RESPONSIBILITIES:
The ideal candidate should be able to:
•  Ideate around and help produce creative content that is attractive and engaging to build brand awareness and drive audience engagement and growth.
•  Lead the creative ideation and development process and asset execution of social media campaigns across multiple platforms, including but not limited to Facebook, Instagram, Twitter, Threads, and Tiktok.
•  Assist with responding to Request for Proposals (RFPs) and Requests for Information (RFIs) submitted by clients to the iOne Salesforce or the Integrated Marketing team.
•  Manage proposal development through all applicable phases - ideation, vetting, writing, and presenting
•  Work collaboratively with key stakeholders across the Company, throughout the ideation and proposal development process
•  Oversee and monitor client led and sponsorship campaigns, including the analysis and a recap report of social statistics
•  Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations
•  Help develop best-in-class social creative assets across iOne Digital brands, original and always on campaigns, branded content, franchises and tent poles.
•  Suggest and implement new creative features to develop brand awareness, like campaigns, promotions and competitions.
•  Produce social media sales requests on an as needed basis.
•  Serve as cross-functional partner to Sales, Creative, and Product teams so that our social strategy execution is in alignment with other team goals/KPIs.
•  Manage freelance social media producers and interns.
•  Participates in regular brainstorm and planning meetings to help develop branded, franchise and campaign social content.
•  Meets regularly with the editorial and video teams to brainstorm engaging 360 content.
•  Provides clear vision and directive to creatives on how to execute content across all platforms
•  Stay in-tune with cultural and design trends, as well as emerging influencer talent
•  Complies with Network and Urban One's mandatory trainings and adheres to related course deadlines. CRITICAL COMPETENCIES FOR SUCCESS:
•  Must have demonstrable skills and experience writing compelling and effective proposals, ideally via a portfolio of work.
•  Experience and comprehension of how Social media is measured, planned, packaged, and sold.
•  Ability to ensure all proposals tell a powerful story.
•  Strong presentation skills and the ability to take initiative, identify issues and develop recommended solutions
•  Strong conceptual and aesthetic skills (color, illustration, typography, logo design, layout); knowledge of social media/digital delivery
•  Experience building aspirational and relevant social content for Black and multicultural Gen-Z and Millennial audiences
•  Passion and understanding of today's social media landscape and the best practices as it relates to each unique platform
•  Ability to create and deliver creative content (text, image and video)
•  On top of (and ahead of) current design, social media and marketing trends and platforms; passionate about capturing the attention of hungry entertainment fans and audiences
•  Endlessly creative: passionate about ideating and creating engaging social ideas and captivating video/photo concepts
•  Desire to create new content that resonates with consumers
•  Experience with a variety of creative disciplines: photography, videography, design, and production are a plus EDUCATION/QUALIFICATIONS:
•  Minimum 2-3 years successful track record of related experience: integrated marketing, branded content creation
•  Demonstrated ability to collaborate cross departmentally, maintain organized content plans and conceptualize a path for brand development and awareness.
•  Ability to process regular constructive feedback SALARY RANGE: $60,000.00 to $70,000.00

Benefits Package: Comprehensive benefits offerings include, Major Medical, Dental, Vision, FSA, HSA, 401K, PTO, elective supplemental options, and bonus as applicable.

This Personal Information Privacy Notice for California Applicants (" Notice ") describes the personal information collected by us about applicants and candidates that reside in California during our application and recruitment process (" applicant personal information "), the purposes for which we use applicant personal information, and how that information is processed. This Notice does not form part of any contract of employment or other service agreement. This Notice applies only to California residents. We may update this Notice at any time as necessary. It is important that you read this Notice so you are aware of how and why we use your applicant personal information.

In this notice, we will use the terms " we ", " us ", and " our " to refer to Urban One, Inc. , its affiliates, subsidiaries, successors, and assigns.

TYPES OF INFORMATION WE COLLECT

We may collect applicant personal information you provide to us or that may be acquired or produced by us and, in limited contexts, about other people you may provide information about. In general, any information collected is not sold to third parties and is only used for the purposes for which it was provided. At all times, we strive to limit our collection of applicant personal information as needed in the application and recruitment process.

The list below provides the categories of information we collect. Examples are provided for explanatory purposes, but the following is not an exhaustive list of each specific piece of information we may collect. If you have any questions or comments about how your personal information is collected by us and what information is collected, please contact your HR contact at . For legal inquiries or inquiries specifically related to the CCPA and CPRA, please also contact your privacy lead at and see the California Privacy Rights section below.

Categories
•   Identifiers - This includes information that identifies you, like your name, postal address, and contact details.
•   Application details and supporting materials - The information related to your application, including both information you provided (e.g., resumes, educational and professional records and certificates, personal statements, and references) and information we gathered from other sources in connection with evaluating you as a candidate for employment (e.g., statements from your references, results of background checks that you have authorized us to perform, public records, and government records).
•   Your job preferences - Details of the type of employment you are looking for, salary and other compensation and benefits terms, willingness to relocate, and other job preferences.
•   Information from interviews and other application-related communications and submissions - The information you provide when communicating with us.
•   Protected classification characteristics under California or federal law and other sensitive personal information/demographic details . Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation.
•   Inferences drawn from other personal information and from assessments taken as part of the application and recruitment process . Information reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities . click apply for full job details